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Live Webinar: Connect Audiences With Your Cause – How Can Branding Benefit the Benevolent?

Forum One

Tuesday, April 16, 2013 from 2:00 PM to 3:00 PM (EDT)

Live Webinar: Connect Audiences With Your Cause – How...

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Webinar Pass Ended Free  

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Event Details

Successful branding creates an emotional connection between your organization and your audiences. How can your nonprofit use branding and marketing methods and models to connect with audiences and advance your mission?

Join us as we take a look behind the scenes of a recent social marketing campaign for the U.S. Committee for Refugees and Immigrants (USCRI), a 100-year-old humanitarian organization, to learn how they used branding techniques to triple their digital reach and engagement. 

In our free 60-minute, webinar we will: 

  • Walk through processes used to uncover and define a brand.
  • Explain how we created content designed for reach and engagement.
  • Address the multi-channel marketing platforms necessary for a social campaign.
  • Review metrics used to measure success on the social web.
  • Take questions related to challenges your organization is having adopting the social web.
 

About the Presenters

Laura Kisailus is the Manager of Online Marketing and Advocacy at Forum One, where she creates strategic online marketing plans for clients looking to achieve organizational goals through online channels; refines their online presence by establishing solid brand messaging; uncovers opportunities in a dynamic media ecosystem; and launches compelling campaigns that best engage key audiences and drive action. Laura has over 10 years experience as an online marketing strategist and works at convergence of advertising, PR, and technology by bringing brands’ voices to life through integrated social web experiences.

 

Jenelle Eli is the Senior Communications Officer at USCRI, where she focuses on writing & editing, donor engagement, events, and outreach. She manages USCRI’s social media and web presence across its nationwide network. Jenelle collaborated with the Forum One team extensively and provided expertise on USCRI’s work with refugees and new Americans.

Have questions about Live Webinar: Connect Audiences With Your Cause – How Can Branding Benefit the Benevolent?? Contact Forum One

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Organizer

Forum One

Forum One is a full service digital agency that works with mission-driven organizations to create the stunning designs, smart messaging, and custom built technology tools they need to realize their goals and extend their influence in the areas they care about most. Learn about our work »

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