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Best Practices in Attracting and Retaining Chinese Tourists
Live Webinar
Adapting to China's New Tourism Laws
China Luxury Advisors and Jing Daily will review best practices among luxury retailers for attracting, converting and retaining Chinese customers. CLA will also discuss the new tourism law in China that will take effect on October 1, 2013 and what this means for retailers around the world.
CLA will highlight best practices among luxury brands and provide recommendations for increasing retail desirability and performance with Chinese tourists.
Participation in the event will be online in a live webinar format. Once you book tickets we will send you the link to participate in the live webinar.
About The Training Series:
Attracting, Converting and Retaining Chinese Customers
Ongoing Training Series
The number of Chinese tourists traveling overseas reached 83 million visitors in 2012 -- a more than 70% increase over the same period one year ago. It is expected that this number will increase to more than 100 million people by 2015. In 2012, Chinese overseas tourists spent US$102 billion -- making them the largest spending tourist group globally.
With more than 60% of Chinese luxury purchases being made abroad-- and some brands harnessing up to 30% of their home country revenue from Chinese tourists -- engaging Chinese travelers is an operational imperative for prestige brands.
But just opening your door to Chinese tourists is not enough to build lasting customer relationships. Chinese customers have unique brand perceptions, travel habits, purchase preferences and service expectations. Companies need to completely rethink their branding, marketing & selling strategies to serve this emerging customer.
China Luxury Advisors and Jing Daily have partnered to host a series of training workshops to provide prestige brands, retailers, hospitality, non-profits and destinations with strategic insights into the Chinese consumer and tactical training to help companies raise their profile among Chinese travelers, implement in-store policies to raise sales and create loyalty initiatives that produce results.
China Luxury Advisors counsels luxury brands on their China consumer strategy, ranging from market entry to digital to attracting, converting and retaining Chinese luxury travelers.
Jing Daily looks at the intersection of luxury and culture in China: the ins and outs of business development there with an eye toward the upscale consumer market, as well as the business of culture — from auctions,museums, and contemporary art to performance, public events, and more.
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