Live Webinar: Best Practices for Attracting and Maintaining Chinese Tourist...

Best Practices in Attracting and Retaining Chinese Tourists

Live Webinar

Adapting to China's New Tourism Laws

China Luxury Advisors and Jing Daily will review best practices among luxury retailers for attracting, converting and retaining Chinese customers. CLA will also discuss the new tourism law in China that will take effect on October 1, 2013 and what this means for retailers around the world.

CLA will highlight best practices among luxury brands and provide recommendations for increasing retail desirability and performance with Chinese tourists.

Contact events@chinaluxuryadvisors.com or call 415-448-7179 with any questions.

Participation in the event will be online in a live webinar format. Once you book tickets we will send you the link to participate in the live webinar.

About The Training Series:

Attracting, Converting and Retaining
Chinese Customers

Ongoing Training Series

The number of Chinese tourists traveling overseas reached 83 million
visitors in 2012 -- a more than 70% increase over the same period one year ago. It is
expected that this number will increase to more than 100 million people by 2015. In
2012, Chinese overseas tourists spent US$102 billion -- making them the largest spending tourist group globally.

With more than 60% of Chinese luxury purchases being made abroad-- and some
brands harnessing up to 30% of their home country revenue from Chinese tourists --
engaging Chinese travelers is an operational imperative for prestige brands.

But just opening your door to Chinese tourists is not enough to build lasting customer
relationships. Chinese customers have unique brand perceptions, travel habits,
purchase preferences and service expectations. Companies need to completely
rethink their branding, marketing & selling strategies to serve this emerging customer.

China Luxury Advisors and Jing Daily have partnered to host a series of training workshops to provide prestige brands, retailers, hospitality, non-profits and destinations with strategic insights into the Chinese consumer and tactical training to help companies raise their profile among Chinese travelers, implement in-store policies to raise sales and create loyalty initiatives that produce results.