$25

Live Music Boot Camp: Live Music Marketing Basics

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Mosaic Sound Collective

6400 Farm to Market 969

Austin, TX 78724

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Welcome to Live Music Boot Camp!

In Week Two we focus on the basic tools and strategies of marketing and promoting your gigs.

This is one of the most overlooked or misunderstood areas in the life of a working musician. If you don't tell your story and reach out to your audience, don't expect anyone else to show up on the night of the gig.

The resources are at your fingertips. Let's talk about how to use them efficiently and effectively.

ABOUT THE INSTRUCTOR

Veteran Talent Buyer and Event Producer Mike Henry took his first steps into the entertainment industry as co-owner, talent buyer, and promoter for iconic 90’s indie rock haven, the Electric Lounge and as a touring musician with Austin’s infamous Asylum Street Spankers. After working to build, program, and operate another of Austin’s most progressive and adventurous performance spaces -- The North Door -- Mike moved to fabulous Las Vegas in 2013. Henry’s path as a curator and producer continued in his adopted hometown as talent buyer for The Bunkhouse Saloon, co-director for Neon Reverb Music Festival, and more recently as co-founder of A Beautiful Perspective and music programmer for its flagship event, the inaugural Emerge Impact + Music festival on the Las Vegas strip

Examples of past booking include: Guided by Voices, K.Flay, Built to Spill, Rakim, Brandon Flowers, Car Seat Headrest, Spoon, Melvins, Cuco, Ty Segall, Bob Mould, Neon Indian, The Drums, Starcrawler, Joywave, Elliot Smith, RJD2, Twin Shadow, Peanut Butter Wolf, Jeff Buckley, Rhye, Jeff Rosenstock, The Growlers, Spiritualized, Joan Jett and the Blackhearts, Waxahatchee, The Breeders, Sleater-Kinney, Panda Bear, White Reaper, Japanese Breakfast, At The Drive In, Sage Francis, Yo La Tengo, Neutral Milk Hotel, Electric Guest, The Bronx, Washed Out, Deafheaven, Chicano Batman, No Age, WaVVes, Heiroglyphics, Cake, Hurray for the Riff Raff, JMSN, Dawes and many more.

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Mosaic Sound Collective

6400 Farm to Market 969

Austin, TX 78724

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