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Live Like the Mountain Is Out - the story behind the campaign

AMA Puget Sound - South Sound

Thursday, October 12, 2017 from 8:30 AM to 10:00 AM (PDT)

Live Like the Mountain Is Out - the story behind the...

Ticket Information

Ticket Type Sales End Price Fee Quantity
AMA Puget Sound Member Oct 12, 2017 $20.00 $0.00
Non-Member Oct 12, 2017 $25.00 $0.00
Student Member Oct 12, 2017 $15.00 $0.00
Student Non-Member Oct 12, 2017 $20.00 $0.00

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Event Details

You've seen it everywhere. From sidewalk chalk to Snapchat filters, Instagram photos, a mural in Sumner and stickers in business windows all over Pierce County.

What's the story behind the South Sound Proud campaign that is inspiring us all to "Live Like the Mountain Is Out"? Come learn how 30+ partners (including Broadway Center for the Performing Arts, CHI Franciscan Health, City of Tacoma, Columbia Bank, Economic Development Board, Metro Parks Tacoma, MultiCare Health, Port of Tacoma, Tacoma Public Utilities, Univeristy of Washington Tacoma and more) combined their creative smarts to stir up community pride.



Hunter George: Hunter is chief communications and public affairs officer of Metro Parks Tacoma. Before joining the District, Hunter served for 6 1/2 years as director of communications for Pierce County and 8 years as a news editor at The News Tribune. He served on the South Sound Together brand committee that created the South Sound Proud campaign effort.

Courtenay Chamberlin: Courtenay is the owner of Creative Communications and serves as the project manager for South Sound Together.  She was formerly the director of communications at the Tacoma Art Museum.



A breakfast buffet and coffee is included in the price of your ticket.

Walk-in policy: All reservations need to be made in advance. Walk-ins will be welcome at the same price, but we will not be able to provide a meal. Thanks for understanding!

8:30-9:00 a.m. Registration, breakfast & networking
9:00-9:45 a.m. Program
9:45-10:00 a.m. Q+A, door prizes



TRA-MINW, P.S., is the community's source for convenient diagnostic imaging throughout the south Puget Sound. We are a local partnership of sub-specialized radiologists providing high quality, patient-centered care since the early 1940s. TRA-MINW has combined compassionate, individualized care with leading-edge technology to offer the highest expertise and quality in medical imaging. Our radiology physicians, technologists, and staff provide our referring physicians and patients with excellence in care. We are proud be a part of Carol Milgard Breast Center, Diagnostic Imaging Northwest and TRA outpatient sites. October is Breast Cancer Awareness month. Take a moment to make your promise to have your annual mammogram or remind a loved one to do so.  We recommend that women get their annual screening mammogram annually at the age of 40.


JayRay provides creative marketing and strategic communications services for clients in Pierce County and across the country. The agency leads creative strategy, design and campaign support for the South Sound Proud effort.

M Agency is a full-service marketing firm that specializes in brand identity, website development and custom marketing solutions. By understanding how the human brain drives decision making, we craft inspired brand experiences that cultivate emotional connection.

Have questions about Live Like the Mountain Is Out - the story behind the campaign? Contact AMA Puget Sound - South Sound

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When & Where

C.I. Shenanigans
3017 Ruston Way
Tacoma, WA 98402

Thursday, October 12, 2017 from 8:30 AM to 10:00 AM (PDT)

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