LION Webinar: Can programmatic ads boost local publishers?
Event Information
Description
Joe Hyde, publisher of local independent online news site San Angelo LIVE in Texas, will talk about his success with using programmatic advertising to supplement local sales.
Hyde turned to programmatic to supplement his revenue when the price of oil tanked, severely affecting the local economy in his part of Texas.
He'll talk CPM rates, choosing among advertising networks, and how to maximize "revenue per visit" to your site.
This webinar is free for LION members and only $15 for non-members.
Register above and then CLICK HERE at the time of the event to access the webinar.
Organizer LION Publishers
Organizer of LION Webinar: Can programmatic ads boost local publishers?
Local Independent Online News Publishers is the only nationwide group representing the publishers and editors of local independent online news websites, who are successfully creating the future of reporting: locally owned and operated news outlets that directly serve their communities.
LION Publishers are online news leaders who are innovating in business, technology, communication and storytelling while honoring the rich heritage of local journalism.