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Life without AMS? We’ll die trying...

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Over the past few years, a lot has been said about the love/hate (or hate/hate) relationship that associations have with their Association Management Systems (AMS). Many, if not most of the capabilities are no longer appropriate for the new models and methods of community engagement that are needed. And consumerization of technology has only served to intensify the pace with which associations are growing disillusioned. Simpler, user-friendly applications for personal and business solutions now abound and endear.

Is there a better way?

AIIM, the information management association, has been vocal on this subject for years. Recently, they decided to test how far they could “unbundle” their most critical business processes from their AMS. Find out what finally prompted them to disprove the notion that the AMS had to be the “master” data system, and what processes were driven to a best-of-breed application that is well used and well loved.

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