A$382.24

Leveraging Remarketing with Google Analytics and Google Tag Manager

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The IVC (International Visualisation Centre)

19 Young Street

Adelaide, South Australia 5000

Australia

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Refunds up to 1 day before event

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Description

Remarketing is the invaluable technique of targeting advertisements and content at previous visitors of your website, ie to people that you’re already on the radar of!

As a highly effective tactic, remarketing sees conversion rates increasing and encourages people to click through who are more likely to commit to purchase. Plus, it enriches your online brand!

You’ll learn practical skills and advice for how and when to use remarketing advertising across major digital platforms such as Facebook, Google Adwords and Google Display Network.

Discover how to get higher quality traffic that ends up as real results and drive more purchases. Plus, capture and talk directly to a specific audience of people who interacted with a particular product or service on your website.

This course will cover:

  • the value and benefits of remarketing
  • where you can effectively use remarketing, including: Facebook, Google Display Network, Google Adwords
  • how you can easily use remarketing
  • capturing data about your audiences from Facebook Pixel and Google Analytics.

Course objectives:

  • to provide practical skills and advice for how and when to use remarketing advertising across major digital platforms: Facebook, Google Adwords and Google Display Network.

This course is for:

  • business owners and webmasters who manage a website
  • marketers and account managers who manage a website
  • website developers.

What’s included:

  • light refreshments
  • modern computer training room
  • individual computers (PC) and the necessary internet access and software
  • full set of training resources
  • high quality training

Prerequisites:

  • an active website (with or without an online store), with Google Analytics tracking installed, and ideally one month’s worth of data
  • if you require assistance with checking whether your website and Google Analytics is set up correctly, you can request a review from us during the online registration process
  • a comprehensive understanding of the capabilities of Google Analytics, especially regarding conversion tracking (covered in our Taking Google Analytics Further course)
  • a comprehensive understanding of Google Tag Manager (covered in our Introduction to Google Tag Manager course).

Each session is restricted to limited participants (six to twenty attendees), so you have the opportunity to fully benefit from the trainer’s knowledge and advice.

About your Google Analytics and Google Tag Manager trainer:

Petra Manos – from Web Data Analytics.

Petra’s passion for the web started at the early age of twelve years old and has seen her develop a successful and steadfast career in information marketing and web analytics. She is a specialist in offering Google Analytics and Google Tag Manager configuration reviews, website analytics strategy sessions and customised analysis, customised implementation of Google Analytics and Google Tag Manager and has Google Analytics Individual Certification.

With a focus on determined problem solving and root cause analysis in software, Petra knows how to capitalise on web and automated analytics to improve all business performance and increase revenues.

Participants will feel at ease with her patient manner and thoughtful delivery, coupled with her extensive analytics and programming knowledge. She has a notable ability to translate quite complex concepts into digestible chunks that anyone can learn.

Learn to capitalise on your remarketing!

View full terms and conditions here.

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Date and Time

Location

The IVC (International Visualisation Centre)

19 Young Street

Adelaide, South Australia 5000

Australia

View Map

Refund Policy

Refunds up to 1 day before event

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