Leveraging patron segments to improve marketing program results

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One key element of high performing email campaigns that is often overlooked is the quality and focus of the recipient list. This session will present on how libraries can use their existing data to create highly targeted, segemnted emails, discussing new technologies in creating and managing lists, and show how aligning these technologies to email programs results in higher email campaign performance.

This webinar is part of Engage 2018, a free series of webinars designed to take your library's marketing to the next level. Visit the events page on our website to see the other webinars in the series. http://www.patronpoint.com/events/

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