At Leveraging Creative Direction for Business Growth, we'll look at the close relationship between creative direction, business strategy, and growth, while speaking with an awesome group of creatives operating in unique roles.

PARTICIPANTS
Tyler Hopf, Creative Director, IrisVR

Justin Huxol, Founder of HuxHux Design

Tiffany Jen, Designer at Facebook

Pedro Motta, Creative Design Manager at Coach

Moderated by:

David de Céspedes, Co-Founder of Superform

When it comes to acheiving growth, we often focus on the things we can measure: sales numbers, marketing cost-per-acquisition, or quarterly OKR's. Data, although critical in measuring success, is only a pieces of the growth puzzle.
Whether turning to creative direction differentiate in crowded markets, create deeper bonds with customers, or captivate target audiences, business leaders are making strategic investments in creative direction to win in the market.

Some key questions we’ll be focusing on:

• What is Creative Direction in 2018?
• What are some ways in which strong Creative Direction drive business growth?
• How do I know if creative intiatives are a success? How can they be improved?
• How does creative direction facilitate competitive advantage?
• What does the future of Creative Direction look like?

There will also be an opportunity to ask questions and join in on the conversation!
Drinks and light snacks will be provided.

SCHEDULE

6:30 PM - Refreshments and Networking

7:00 PM - Leveraging Creative Direction Discussion

8:00 PM - Q+A

8:15 PM - Networking

8:45 PM - After-party at Berg'n next door!