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Leveraging Breaking News to Fight Racism

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INSPIRING INDIVIDUALS TO JOIN ANTI-RACIST MOVEMENTS

(NOTE: to join, click on the meeting link in the confirmation email at the scheduled meeting time)


Join us in an online discussion about how we can leverage breaking news events like the tragedy in Charlottesville, VA to build and sustain anti-racist movements. We’ll showcase how the Information for Action platform can be used to bring awareness to anti-racism organizations for free. Sign up to join in person or get a recording of the session.



You will learn how to:

  • Save time and effort by automating the promotion of marches, dialogs, events, event opportunities, and donations

  • Recruit supporters to join you in response to breaking or trending news

  • Engage communities locally and nationally based on how they can help

  • Improve messaging of calls to action to improve conversion

  • Amplify social media outreach using IFA

  • Plan campaigns in advance of major events


Why Now

The recent events in Charlottesville are only the latest in a history of tragic events fueled by white supremacy and racism. The news cycle churns out headlines that provoke our passions and stoke our fears. Taking action is more important than ever.

The good news? Our emotions are fully engaged—people are ready to take action. The challenge? Harnessing this digitally-sparked outrage and breathing life into it. This is where Information for Action comes into play.

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