Leverage the Power of Story in Video Marketing and Vlogging

Event Information

Share this event

Date and Time



Golden Arm Media

7801 North Lamar Boulevard


Austin, TX 78752

View Map

Friends Who Are Going
Event description


If you’re an entrepreneur with a product to sell, a service to share, or an idea to rally people around, you probably know that the easiest and most effective way to reach your ideal audience is through the internet! No internet marketing strategy is complete, however, without video. From conversion-oriented advertising to regular vlogging (that’s leet-speak for video-blogging), the time is ripe for you to join the over one-billion users making and watching YouTube videos every single day.

Just before launching Facebook Live, Mark Zuckerberg (chief executive of Facebook) said: “We see a world where video is first, with video at the heart of all of our apps and services. … Just as people used words and text to express themselves in the past, in the future more of that is going to be in video.” Today, more than 300 million Facebookers ‘go live’ every hour, connecting with friends and followers in real-time to tell their story and leave their mark.

So what do you say: are you ready to make video work for you?

Join us on Saturday, April 15 to leverage the power of video to grow your business and learn how to best share your videos with your ideal audience.

In this 4.5-hour workshop, hosted by Golden Arm Media and co-taught by Cider Spoon Stories, participants will:

  • critique popular internet videos

  • analyze how emotion drives unconscious messaging

  • study storytelling in short-form video

  • draft a concise and compelling script to represent their brand

  • learn to shoot a video on their smartphone (*smartphone required)

  • stage a video to appear professionally-produced, even if made at home!

  • implement basic video editing and finishing techniques

  • discuss DIY video distribution

  • leave with the equipment and tools to continue creating content long after class is over

$249 fee includes workshop instruction, a light lunch, and a tripod and camera microphone for your smartphone (that you can keep!). Class is strictly limited to ten participants, so register early!

NOTE: Because this workshop is a joint production by Cider Spoon Stories and Golden Arm, no Cider Spoon discount codes will be honored. Thanks for your understanding!

A message from Golden Arm Media:

Our mission is to empower Austin small businesses with the video content, tools and resources they need to help amplify their message, grow their brand and increase their return on investment. Our work is focused on more than our product – it’s about the feelings of trust, care and commitment that our clients experience working alongside us.

Through our videos, we create stronger connections between businesses and customers in an ever-growing, prosperous Austin community that buys & sells products and services in a trustworthy, transparent and purpose-driven manner.

We envision a world where there is quality video on EVERY small business website!


What are my transportation/parking options for getting to and from the event?

There is plenty of free parking in the North Lamar complex, or take busses #350 or #300.

What can I bring into the event?

Bring your smartphone (and charger!), and note-taking materials! Lunch will be provided. If you have specific dietary concerns, you may want to bring your own lunch/snacks.

What's the refund policy?

All ticket sales are final. However, if you can't make class for whatever reason, simply email Jess at ciderspoon@gmail.com to let her know the name of the person attending in your stead.

Do I have to bring my printed ticket to the event?

Nope, we have a digital record of you!

Share with friends

Date and Time


Golden Arm Media

7801 North Lamar Boulevard


Austin, TX 78752

View Map

Save This Event

Event Saved