Level C Masterclass 3: The Brand Architect **PHILADELPHIA 2021**

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Museum of the American Revolution

101 South 3rd Street

Philadelphia, PA 19106

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The Form, Function, and Framing of Brand Architecture—featuring Johnson & Johnson!

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		Level C Masterclass 3: The Brand Architect **PHILADELPHIA 2021** image

Join us LIVE in PHILADELPHIA to explore structural and functional elements of brand in collaboration with the global design team, and Consumer Healthcare portfolio, of JOHNSON & JOHNSON—your guest client in the room!

The mid-way point of our brand mastery program sets you up to move into high-level brand management by framing the architecture of brand in the context of customers:

  • The architectural relationship between brand and business
  • Customer perception and interaction with brand architecture
  • How brand architecture influences their experience
  • Using defensive design to withstand challenger brands
  • Planning and creating a Tower brand
  • Scaffolding, portals, and modularity — architectural nuances to command as the driver of all things brand

Architectural concepts have a unique synergy to brand, and for the first time they'll be clearly packaged and passed on.

Core concepts and curriculum will be announced as they're finalized.

The schedule for Masterclass 3 in Philadelphia is:

  • Wednesday 11/10 — 9am-5pm
  • Thursday 11/11 — 9am-5pm
  • Friday 11/12 — 9am-6pm

There may be an online component before the live session. Details TBD.

As this will be the first opportunity for many of us to be together in over a year, and for most of you to actually meet each other in person, we plan to schedule informal gatherings over beverages, food, and other fun activities. Details TBD.




  • $1,800 — Pre-Registration — Ends May 31, 2021
  • $2,100 — General Admission



College degree or equivalent work experience

Masterclass 2: Brand Strategist certification


If you cancel 60 days or more in advance, you will receive a 100% refund. If you cancel 30-60 days in advance, you will receive a 50% refund. If you cancel less than 30 days in advance, there is no refund but you will receive a credit to apply to any future masterclass of the same level. We are not responsible for travel expenses or any costs that may be incurred as a result of a cancellation. Refunds will not be issued after the masterclass is held.

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Museum of the American Revolution

101 South 3rd Street

Philadelphia, PA 19106

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Organizer LevelC

Organizer of Level C Masterclass 3: The Brand Architect **PHILADELPHIA 2021**

Level C is the only professional credentialing program in branding offered by international brand master Marty Neumeier.

Brand belongs in the C-Suite. That’s why we’re creating an army of brand masters, giving them the tools and to carve their path to a seat at the table and influence change that really matters for business.

Because if you can change business, you can change the world.

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