Level C Masterclass 3: The Brand Architect **LONDON 2021**

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Barbican Centre

Silk Street



United Kingdom

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The Form, Function, and Framing of Brand Architecture

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The schedule for this Masterclass has changed:


We will kick off Masterclass 3: London ONLINE on Thursday, October 28, 2021. This will be an approx. 3-hour Zoom event. We'll brief you, introduce the clients, hear their story, do Q+A, and frame the first exercise challenge of Masterclass 3.


For the first assigned exercise of Masterclass 3, you will collaborate virtually with your teams after the kickoff, through the winter, and present your work to the client in January. A date for team presentations has not been set yet, but you will be updated as details are confirmed.


There will be a second assigned exercise that you will work on virtually between January and March. The details of that assignment will be shared after your presentations of Assignment #1.


The final sequence of Masterclass 3 will take place LIVE and in person Monday-Wednesday, March 14-16, 2022—at the Barbican Centre in London.

Dates and details are subject to change, but this event page and all registrants will be updated as changes are finalized.

Please review our policy for this event below, and contact us with any questions/concerns.



Join us to explore the structural and functional elements of brand in collaboration with international food brand DR. OETKER—your guest client in the room!

The mid-way point of our brand mastery program sets you up to move into high-level brand management by framing the architecture of brand in the context of customers:

  • The architectural relationship between brand and business
  • Customer perception and interaction with brand architecture
  • How brand architecture influences their experience
  • Using defensive design to withstand challenger brands
  • Planning and creating a Tower brand
  • Scaffolding, portals, and modularity — architectural nuances to command as the driver of all things brand

Architectural concepts have a unique synergy to brand, and for the first time they'll be clearly packaged and passed on.

Core concepts and curriculum will be announced as they're finalized.

The schedule for Masterclass 3 in London is:

  • Monday, March 14, 2022 — 9am-5pm
  • Tuesday, March 15, 2022 — 9am-5pm
  • Wednesday, March 16, 2022 — 9am-6pm

As this will be the first opportunity for many of us to be together in over a year, and for most of you to actually meet each other in person, we plan to schedule informal gatherings over beverages, food, and other fun activities. Details TBD.




  • $1,800 — Early Bird
  • $2,100 — General Admission



Masterclass 2: Brand Strategist certification


This event will take place across two (2) phases—online, and then live in person.

If you cancel 60 days or more in advance of the first phase online, you will receive a 100% refund.

If you participate in the first phase online, but want to cancel before the second phase in person, you will receive a 50% refund. You will also be restricted from promoting—publicly or privately—that you collaborated with our guest client brand.

If you cancel less than 30 days in advance of the second phase in person, you will receive a credit to apply to any future masterclass of the same level. We are not responsible for travel expenses or any costs that may be incurred as a result of a cancellation. Refunds will not be issued after the masterclass is held.

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Barbican Centre

Silk Street



United Kingdom

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Organizer LevelC

Organizer of Level C Masterclass 3: The Brand Architect **LONDON 2021**

Level C is a professional education program in branding designed and offered by international brand expert and acclaimed author Marty Neumeier.

Our growing catalog of credentialed Masterclasses and Artisan Workshops are designed for professionals to master core and niche principles of modern branding. With a strong command of "How..." and the tools to carve their path to a seat at the table, they can restore brand back to where it belongs—in the C-Suite.

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