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the Rubicon Project

Wednesday, October 5, 2011 from 12:00 PM to 3:00 PM (EDT)

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Attendee Ended Free  

Event Details


Join the project! 

the Rubicon Project invites you to join project #letsfixit:  Simplifying the Buying and Selling of Digital Advertising. #letsfixit is a lively open discussion aimed at helping publishers, advertisers and consumers realize the true value of digital experiences.

Frank Addante, our founder and CEO, kicked off the #letsfixit conversation earlier this year with an open call to the industry, asking everyone to join the @rubiconproject in the effort to take the industry from good to great.

Now we're focusing the conversation around the key areas of opportunity identified in the first half of the year. The first is efficiency, the lack of which is a critical roadblock between today's $30 billion market and the $200 billion we're all after: how can we make it easier and more cost-effective for advertisers to buy digital inventory?

Please come prepared with your ideas, insights and interest, and join us in the conversation on Wednesday, Oct. 5th alongside your fellow digital advertising industry leaders at the Landmarc in the Time Warner Center in New York for our second #letsfixit event. 

Opening Remarks: 

Frank Addante - CEO and Founder, the Rubicon Project


Xavier Kochhar - Managing Partner, Media Link

Discussion Leaders:

Teri Gallo - VP, Marketplace Development, Cadreon

Matt Barash - VP & Advertising Director, Forbes Media

Michael Greene - Analyst, Forrester Research

Sara Livingston - Manager Digital Marketing, Seamless

Brian Quinn - CRO, Triad Retail Media

J.R. Randall - Director, Partnerships, Vivaki



12:00pm - 12:45pm  Meet & Greet and Lunch

12:45pm - 1:00pm    Rubicon Project Introduction

1:00pm - 2:00pm      #letsfixit: an open discussion

2:00pm - 2:30pm      Q&A

2:30pm - 3:00pm      Coffee & dessert

Please request an invitation ASAP, as space is limited; we'll notify confirmed attendees via email. We look forward to fixing it together!

Have questions about #letsfixit? Contact the Rubicon Project

When & Where

Landmarc at the Time Warner Center
10 Columbus Circle, 3rd Floor
New York, NY 10019

Wednesday, October 5, 2011 from 12:00 PM to 3:00 PM (EDT)

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the Rubicon Project

The Rubicon Project is the number one solution for publishers who aim to capture the most revenue and the highest-possible price for their inventory.

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