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Let's Talk Data: The Consumer Insights Series - Washington DC

Let's Talk Data: The Consumer Insights Series - Washington DC

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AC Hotel by Marriott Washington DC Downtown

1112 19th Street Northwest

Washington, DC 20036

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You're invited to join us for the 2022 NetBase Quid Let's Talk Data Seminar Series!

About this event

Join us for our Consumer and Market Intelligence Breakfast Seminar. Hear from experts on best practices for turning insights into business impact. Insights that reveal business trends, deeper understanding your consumers, and enable you to understand the story behind your competitors and the market. At our Let’s Talk Data seminar, you will learn how next generation artificial intelligence can drive immediate business outcomes.

Additionally, learn about the latest NetBase Quid innovations that improve analyst efficiency, accelerate time to insight, and maximize impact on your important use cases.

AGENDA:

Abandoning Vanity Metrics for Social Media Measurements with Real Business Value

Campaign performance doesn’t always have to be about showcasing the largest numbers. In this session, Brian Mossop, Senior Vice President and Director of Strategic Intelligence at Methods+Mastery, will show you three concrete ways to ditch vanity metrics in favor of more reliable, informative, and impactful measurements that will help drive strategic value to your organization. This session will also provide methods to understand the impact of business metrics relative to your brand's individual past performance to provide context on how you're performing month over month.

Brian Mossop, SVP, Director of Strategic Intelligence, Methods+Mastery

Understanding the Changing World of Consumers, from Post Pandemic to Inflation to Their Focus on Equity, Equality and the Environment.

Our world is reeling from the after effects of the pandemic and now inflation. Plus focus on equity, equality and the environment is a key need of consumers. What can companies do to understand the changing behaviors of consumption and shift their marketing and innovation strategies to address the new consumer needs. What new categories are now important for them and how and where they will shop for these new categories. Consumers are quick to spot unconscious bias prevailing in the company's products and practices and respond with immediate rejection of their current practices.

Anupam Singh, Founder & President, 113 Industries

The Power of Continuous Intelligence

Predict shifting consumer behaviors, emerging trends, and evolving market dynamics. See the latest innovations in continuous intelligence that improve analyst efficiency and deliver faster time to insights.

Deryn Russell, Senior Product Manager, NetBase Quid

Join us for a morning of strategy and best practices over coffee and breakfast on Thursday, May 19th from 9:00 - 11:30am at the AC Hotel in Downtown DC. The seminar is complimentary, however we ask that you please RSVP so we know that you're coming.

WHY ATTEND?

  • Bring new ideas and fresh strategies back to your team to enhance your 2022 marketing programs. This informal meet and greet is a great opportunity for our clients and guests to connect with the NetBase Quid executive team and each other to share best practices, use cases, and more.
  • Learn about cutting edge technology and how brands are staying on top with CX analytics
  • Understand how social measurement strategies deliver more effective marketing programs and higher ROI
  • Learn practical social strategies from thought leaders you can implement today
  • Hear problem solving strategies that unlock new insights for your brand or category
  • Opportunity for 1:1 face time with industry experts and members of the senior leadership team at NetBase Quid
  • Further your career and personal brand from analyst to strategist development and beyond

SEE WHY CUSTOMERS LOVE NETBASE QUID

NetBase Quid is the next generation consumer and market intelligence platform, delivering contextual insights to reveal business trends, connect with consumers, and understand the story behind competitors and the market.

The platform uses advanced artificial intelligence to process billions of indexed resources across all forms of structured and unstructured data, empowering our brand, agency and consulting services customers to make smart, data driven decisions accurately, quickly and efficiently.

NetBase Quid is a trusted partner of American Airlines, Coca-Cola, Ogilvy, T-Mobile, United Airlines, YUM! Brands, Walmart, Hyundai, Wunderman Thompson, Microsoft, BCG and The New York Times.

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AC Hotel by Marriott Washington DC Downtown

1112 19th Street Northwest

Washington, DC 20036

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