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Let's Talk Data: The Consumer Insights Series - Chicago

Let's Talk Data: The Consumer Insights Series - Chicago

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JW Marriott Chicago

151 West Adams Street

Chicago, IL 60603

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You're invited to join us for the 2022 NetBase Quid Let's Talk Data Seminar Series!

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Join us for our Consumer and Market Intelligence Breakfast Seminar. Hear from experts on best practices for turning insights into business impact. Insights that reveal business trends, deeper understanding your consumers, and enable you to understand the story behind your competitors and the market. At our Let’s Talk Data seminar, you will learn how next generation artificial intelligence can drive immediate business outcomes.

Additionally, learn about the latest NetBase Quid innovations that improve analyst efficiency, accelerate time to insight, and maximize impact on your important use cases.

AGENDA:

Data + Storytelling: Catalyst for Changing Your Narrative

Companies of all sizes use data to drive daily decisions to support their overall business objectives. Development, product and sales teams have, historically, used data to push their initiatives through approvals in the C-Suite and Board Rooms. Following suit, communications professionals should leverage data and insight to show the value of storytelling.

Kevin Dulaney, Global Head of Technology and Innovation for Hotwire will share how they use their tech stack to set strategy for their clients and develop award winning media and communication plans. With a culture of ‘data first,’ Hotwire has provided more informed decisions for their clients by creating and supporting CEO thought leadership platforms, landed Tier 1 media and have watched the narratives positively drive stock prices and share-holder value.

Kevin Dulaney, Global Head of Technology & Innovation, Hotwire Global

Understanding the Changing World of Consumers, from Post Pandemic to Inflation to Their focus on Equity, Equality and the Environment.

Our world is reeling from the after effects of the pandemic and now inflation. Plus focus on equity, equality and the environment is a key need of consumers. What can companies do to understand the changing behaviors of consumption and shift their marketing and innovation strategies to address the new consumer needs. What new categories are now important for them and how and where they will shop for these new categories. Consumers are quick to spot unconscious bias prevailing in the company's products and practices and respond with immediate rejection of their current practices.

Reagan DeLattre, Director, Business Growth & Strategy, 113 Industries

Progressing Your Organizational Maturity for Strategic Intelligence

Developing organizational maturity with data-driven insight has become mission critical with leading brands. Hear techniques and best practices for deriving real-time, actionable competitive insight from data.

Sarah Flagg, Senior Manager of Onboarding and Integrations, NetBase Quid

Join us for a morning of strategy and best practices over coffee and breakfast on Wednesday, May 18th from 9:00 - 11:30am at the JW Marriott Chicago Hotel. The seminar is complimentary, however we ask that you please RSVP so we know that you're coming.

WHY ATTEND?

  • Bring new ideas and fresh strategies back to your team to enhance your 2022 marketing programs. This informal meet and greet is a great opportunity for our clients and guests to connect with the NetBase Quid executive team and each other to share best practices, use cases, and more.
  • Learn about cutting edge technology and how brands are staying on top with CX analytics
  • Understand how social measurement strategies deliver more effective marketing programs and higher ROI
  • Learn practical social strategies from thought leaders you can implement today
  • Hear problem solving strategies that unlock new insights for your brand or category
  • Opportunity for 1:1 face time with industry experts and members of the senior leadership team at NetBase Quid
  • Further your career and personal brand from analyst to strategist development and beyond

SEE WHY CUSTOMERS LOVE NETBASE QUID

NetBase Quid is the next generation consumer and market intelligence platform, delivering contextual insights to reveal business trends, connect with consumers, and understand the story behind competitors and the market.

The platform uses advanced artificial intelligence to process billions of indexed resources across all forms of structured and unstructured data, empowering our brand, agency and consulting services customers to make smart, data driven decisions accurately, quickly and efficiently.

NetBase Quid is a trusted partner of American Airlines, Coca-Cola, Ogilvy, T-Mobile, United Airlines, YUM! Brands, Walmart, Hyundai, Wunderman Thompson, Microsoft, BCG and The New York Times.

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JW Marriott Chicago

151 West Adams Street

Chicago, IL 60603

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