User Experience Strategy for Lean Startups & Interaction Designers
in Los Angeles, CA on August 15, 2012 from 7pm-10pm @ Coloft
With the surge in online startups, entrepreneurs and their teams need a User Experience strategy to differentiate their product from the competition. In a 2-hour lecture/discussion, Jaime Russell Levy will demonstrate how to embed a step-by-step UX process into the business strategy and development cycle of a minimum viable product. Essential insights will be exposed to founders, UX consultants and online business owners who understand that leveraging a kick-ass user experience will help them achieve success.
The event will start and conclude with a 30-minute networking hangout. Tasty Pinot Noir red wine and seltzer water will be provided and is included in the price. (Must be 21+ to attend.)
• Aligning Product Vision with Business Goals
• Exploration of a Minimum Viable Product
• Direct and Indirect Competitive Analysis
• Gap Analysis and “Blue Ocean” Opportunities
• Guerilla User Research
• Phasing with a Feature Value Matrix
• Extensible Application Architecture
• Rapid Wireframe Prototyping
• Launching and Testing the MVP(s) ASAP!
• Pivots and New Releases
• Incorporating Findings into Pitch Decks
© 2012 JLR Interactive / Jaime Russell Levy - Experiment #1
When & Where
JLR Interactive / HUB Los Angeles
Jaime Levy (see Wikipedia article and LinkedIn profile) has been a pioneer for over 20 years in the creation of innovative browsing and non-linear storytelling experiences for digital products and services distributed on disk media, mobile devices, the Web and iTV. These days she runs a User Experience Strategy and Design consultancy in Los Angeles called JLR Interactive that caters to startups and enterprises who are open to practicing "lean" principles for transforming their business concepts into sustainable and scalable online solutions.
Throughout her career, Jaime has been a part-time college professor, for 7 years at NYU ITP and is currently teaching UX Design in the Fall/Spring quarters and UX Strategy in the Winter quarter at UCLA Extension.
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