Join us for our next Lecture Series event
The Do's and Don'ts of Direct to Consumer Wine Sales
on Tuesday, November 3rd | 9:30 - Noon
Guest Speaker, Sandra Hess, Founder of DTC Wine Workshops
Who should attend?
Winery owners, partners and managers
Anyone responsible for growing direct wine sales, marketing and retention efforts
as well as brand expansion
Includes lecture and handout materials
The Lecture Series
Direct Wines Sales to consumers nationally represented $1.82 billion dollars in wine shipped in 2014, an increase of 13.6% YOY. This is the best time in history to sell wine direct to consumer and expand market share directly to consumers, where they live and work.
This lecture covers the top to dos and don'ts for wineries interested in selling direct. The presentation includes case studies using ideal blends of technology and processes to grow direct sales, retain loyal customers and expand market share. Each attendee leaves with a 2015 DTC Sales Checklist and key takeaways that can be implemented the next day.
Why is this important? As an industry leader and subject matter expert, Sandra Hess meets with a team of 19 direct wine specialists monthly to compare project success stories representing wineries of all sizes throughout the United States. She founded DTC Wine Workshops in 2013 out of a growing need for wineries to effectively manage wine clubs, online stores, customer retention activities and online marketing programs. By utilizing real-time feedback from wineries throughout the nation in the form of Case Studies, DTC Wine Workshops can better educate and inform wineries when making important business decisions.
Sandra Hess, Guest Speaker
Sandra Hess, Founder of DTC Wine Workshops, supports wineries large and small in the areas of technology and process improvements to grow direct to consumer wine sales. James Morrow, E-Winery, has called her a “business leader with ready wit and customer rapport.” Sandra most moderated a panel on “Dos and Don’ts of DTC Wine Sales” at the Women of the Vine Symposium, March 13, 2015 in Napa. Sandra was invited to speak at the International Wine Forum in Mendoza, Argentina around direct to consumer wine sales best practices in October, 2014. Sandra presents DTC sales and marketing fundamentals to the wine marketing students at Fresno State University, co-moderated the Wine Club Manager Workshop at Direct to Consumer Wine Symposium, South San Francisco January, 2014 and has been recognized by Alf Nuciforo, Chairman of the Luxury Market Council San Francisco for her contribution in the DTC E-Commerce Technology Panel at DTC Done Right conference, Hall Wines, February, 2014 “Sandra, the scorecards are in and the verdict is unanimous. Your panel discussion was a huge hit. We've had rave reviews about the information you conveyed and the candor of your comments.” In May, 2014 Sandra joined a panel at the ShipCompliant DIRECT conference in Napa to present DTC shipping statistics and national wine consumer demographics to an audience of winery managers and owners.
DTC Wine Workshops is a group of consultants, supporting wineries nationally best practices for increasing direct sales, building customer loyalty and marketing to target audiences based on preferences and interests. Sandra has been a guest speaker in the “Wine Biz Cast” series and has also produced direct to consumer Road Shows throughout the West Coast for The Winery CRM (Microsoft Dynamics CRM product), e-Winery Solutions, WineDirect, Vin65 and VinTank.
Sandra also publishes a DTC Wine Sales Blog at: http://dtcwineworkshops.com/blog. Prior to joining the wine industry, Sandra supported companies nationally and globally in the areas of online marketing, public relations, CRM software, compliancy management and workflow automation solutions. Sandra supports wineries large and small in the areas of technology and process improvements to grow direct to consumer wine sales. James Morrow, E-Winery, has called her a “business leader with ready wit and customer rapport.”
Prior to joining the wine industry, Sandra supported companies nationally and globally in the areas of online marketing, public relations, CRM software, compliancy management and workflow automation solutions.
About WWS Membership
A big "thank you" to Merryvale for hosting this lecture. As the first winery production facility built after the repeal of prohibition, Merryvale occupies a unique place in the history of Napa Valley and California wine history. Situated on Highway 29 in beautiful St. Helena, the iconic building that houses Merryvale Vineyards has long been established as a premier winemaking facility.
With roots dating back to the early days of fine wine production, Merryvale was the winemaking home to such luminaries as Robert and Peter Mondavi, the Christian Brothers, and H. William Harlan. Merryvale’s proprietors, the Schlatters, are traditionalists with vision, committed to preserving the winery’s rich past while forging a path of winemaking innovation. Alongside their young winemaker, Simon Faury, they have sharpened their focus on Bordeaux varieties, the wines for which Napa is most renowned.
Registration deadline: October 29th
We hope to see you there!
What are my transport/parking options getting to the event?
Parking is available in Merryvale's lot.
Where can I contact the organizer with any questions?
Communications@WWSNapaSonoma.com -- If you don't hear from us within a few hours, we're likely consulting to get an answer to your question! Please be patient.
Is my registration/ticket transferrable?
You may switch your registration to another member or guest. You may open your order on Eventbrite from the confirmation emailed to you to edit the name information. (And if this is unavailable, please send us an email of the changes.)
Can I update my registration information?
Yes. Follow the instructions on your confirmation email on the steps to do so.
Do I have to bring my printed ticket to the event?
It does make things go faster when you do!
What is the refund policy?
Women for WineSense has a no-refund policy. However, we maintain a waitlist for tickets to our events. In the event you cannot attend and there are interested parties on the waitlist who purchase a ticket, we will refund your ticket purchase.
The name on the registration/ticket doesn't match the attendee. Is that okay?
Follow the instructions from EventBrite's confirmation email. You can return to edit the name on display for the registration.
Founded in 1990 by some of the top women in the wine industry, Women for WineSense offers wine education and networking opportunities for wine industry professionals and wine enthusiasts.
Our events, held in beautiful wine country locations, provide a fun and relaxed atmosphere for men and women to enjoy learning about new wines and food pairings, as well as making new friends and acquaintances.
Women for WineSense is a not-for-profit organization 501(c)6 formed in 1990 as a way to promote women working in the wine industry. WWS is committed to being the premiere wine organization offering outstanding education programs, member benefits, and networking opportunities to industry professionals and wine enthusiasts. The Napa/Sonoma Chapter currently has over 300 members of which approximately 80% are professionals in the wine industry. For information about becoming a member, please email our Membership Director, Ellen Reich Luchtel.
We accept donations made directly to our scholarship fund for students pursuing bachelor and master degrees in viticulture, enology and wine business at the four major local degree schools, U.C. Davis, Napa Valley College, Sonoma State University and Santa Rosa J.C.
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