*Open to SVA students with ID only.*
Getting Generative: User Research Applied to Business Decisions
Too often the tools of user research are applied to closed-ended problems ("Should the button be on the right or the left?"), leaving tons of great insights on the cutting-room floor. By taking a more considered view of what research to do, when to do it, and what to do with what has been learned, we can uncover and address any number of business challenges: organizational structure, process, branding, positioning, design language, new product/service opportunities, and of course, features. Steve will lead an interactive discussion about using research for more than merely informing design decisions.
About the Speaker
Portigal Consulting, Principal
Steve Portigal is the principal of Portigal Consulting, a bite-sized firm in the San Francisco Bay Area that helps organizations to discover and act on new insights about themselves and their customers. In addition to consulting with innovative businesses like Sony, Belkin, Nestle and Plantronics, he writes regularly for interactions magazine, Core77 and the Portigal Consulting blog, All This ChittahChattah. Steve is an avid photographer who has a Museum of Foreign Grocery Products in his home.
When & Where
MFA Interaction Design
The MFA in Interaction Design program trains students to research, analyze, prototype, and design concepts in their business, social, and cultural contexts. It explores the strategic role of interaction design in shaping everyday life, and intends to increase the relevancy of design to business and to society so designers can make a difference.
More information, visit: http://interactiondesign.sva.edu/