Join us for our next Lecture Series event
Beyond the Cookie Cutter D2C Barrel, Vine and Wine Clubs
on Wednesday, October 21st | 10:30 - Noon
Guest Speaker, Theresa Dorr, CMO of Active Consulting
Who should attend?
Winery and wine store team members who manage direct to consumer sales. Winery owners who are looking to increase sales. Traditional as well as virtual wineries.
Includes lecture and handout materials
The Lecture Series
How are wineries, that you've never heard of, generating million dollar wine clubs?
This presentation is NOT about building a vanilla wine club. I will share how wineries are creating new and refresh existing club programs to make them revenue centers that are unique and wildly successful.
And then….. take the money to the bank!
Why is it important? Most wineries are closer to a million dollar club program than they think. Wineries struggle to attract customers, build loyalty and sell enough wine to keep their doors open for business. I can share the secrets that have created extremely successful programs that can have them growing a waiting list to join their clubs.
Direct to Consumer (D2C) club programs have proven to be a lifesaver for winery sales as well as tremendous tool for funding new vines and barrels. But most wineries have a traditional wine club of 3 bottles and a standard discount. I can teach wineries how to build their club programs in a way that is UNIQUE to them.
Theresa Dorr, Guest Speaker
Theresa Dorr is a leader in revolutionizing direct to consumer sales in the wine, hospitality and specialty food industries. She led the shift in wine clubs from being a source of pain with limited gain to high-growth recurring revenue opportunities.
As Co-founder, President and CEO of Active Club Solutions (ACS) she is a pioneer as the first woman to bring technology to the wine industry with the SaaS CRM solution. She generated triple digit growth for ACS and led the company to be a recognized leader in the wine industry. With her expertise in club programs she is recognized as the “Queen of Clubs,” and published writer.
She continues to work with wineries and wine stores developing business plans, marketing programs and direct to consumer sales. She also continues her work to bring new applications to the wine industry.
Theresa started her career at AT&T and served as Director of Video Services at AT&T. IBM awarded her with the International Quality Achievement Award for product development. In Silicon Valley, as Director of Product Marketing, she led the product development and marketing of wireless applications and built strategic relationships with leaders in the wireless and hospitality industries. Working as Vice President of Marketing at Imanami, a provider of services for the Microsoft solutions, the company won multiple Microsoft Awards and earned Microsoft Gold ISV. She earned her Bachelor of Arts at Cal State Hayward and followed up with telecommunications engineering certification at Bellcore. And she earned her certificate in Executive Leadership at U.C. Berkeley.
About WWS Membership
St. Francis Winery & Vineyards
A big "thank you" to St. Francis for hosting this lecture. For more than four decades, the wines of St. Francis Winery & Vineyards have reflected the finest mountain and valley vineyards in Sonoma County. Their founder, Joe Martin, fell in love with Sonoma Valley and established St. Francis Vineyard in 1971, planting 22 acres of Chardonnay and the first 60 acres of Merlot in Sonoma Valley. After achieving great success as a grower, Joe opened his own winery in 1979 with his business partner Lloyd Canton.
Their first winemaker, Tom Mackey, joined St. Francis in 1983 and was renowned for elevating both the quality and style of Sonoma Merlot as an ultra-premium, stand-alone varietal. He also cultivated an in-depth understanding of every Sonoma appellation, enabling them to acquire and develop new vineyards and expand their wine portfolio.
In 1988 St. Francis partnered with the Kopf family, long admired for their historic family legacy in the wine and spirits industry and a commitment to quality. That legacy began in 1933 upon the repeal of prohibition when Rudy Kopf founded the wine and spirits department of Macy’s Department Store in New York, turning it into what was then one of the finest wine and spirits retailers in the country. He later established his own wine and spirits company, now owned by his three daughters.
Today, a new generation of winemakers, Katie Madigan and Chris Louton, continues their long tradition of luscious, elegant, fruit-driven wines from Sonoma County grapes. They farm more than 400 acres of Certified Sustainable estate vineyards in Sonoma Valley and Russian River Valley, each with varying compositions of loam, clay and volcanic soils. They also nurture long-term relationships with top Sonoma County grape growers, giving the Winery access to some of the region's most coveted old vines Zinfandel and other varietals from acclaimed vineyards. [Read more...]
Registration deadline: October 18th
We hope to see you there!
What are my transport/parking options getting to the event?
Parking is available in St. Francis' lot.
Where can I contact the organizer with any questions?
Communications@WWSNapaSonoma.com -- If you don't hear from us within a few hours, we're likely consulting to get an answer to your question! Please be patient.
Is my registration/ticket transferrable?
You may switch your registration to another member or guest. You may open your order on Eventbrite from the confirmation emailed to you to edit the name information. (And if this is unavailable, please send us an email of the changes.)
Can I update my registration information?
Yes. Follow the instructions on your confirmation email on the steps to do so.
Do I have to bring my printed ticket to the event?
It does make things go faster when you do!
What is the refund policy?
Women for WineSense has a no-refund policy. However, we maintain a waitlist for tickets to our events. In the event you cannot attend and there are interested parties on the waitlist who purchase a ticket, we will refund your ticket purchase.
The name on the registration/ticket doesn't match the attendee. Is that okay?
Follow the instructions from EventBrite's confirmation email. You can return to edit the name on display for the registration.
Founded in 1990 by some of the top women in the wine industry, Women for WineSense offers wine education and networking opportunities for wine industry professionals and wine enthusiasts.
Our events, held in beautiful wine country locations, provide a fun and relaxed atmosphere for men and women to enjoy learning about new wines and food pairings, as well as making new friends and acquaintances.
Women for WineSense is a not-for-profit organization 501(c)6 formed in 1990 as a way to promote women working in the wine industry. WWS is committed to being the premiere wine organization offering outstanding education programs, member benefits, and networking opportunities to industry professionals and wine enthusiasts. The Napa/Sonoma Chapter currently has over 300 members of which approximately 80% are professionals in the wine industry. For information about becoming a member, please email our Membership Director, Ellen Reich Luchtel.
We accept donations made directly to our scholarship fund for students pursuing bachelor and master degrees in viticulture, enology and wine business at the four major local degree schools, U.C. Davis, Napa Valley College, Sonoma State University and Santa Rosa J.C.
In order to purchase these tickets in installments, you'll need an Eventbrite account. Log in or sign up for a free account to continue.