Learning to Win: Driving Innovation with Big Data & Analytics
Wednesday, February 19, 2014 from 9:00 AM to 3:00 PM (PST)
Los Angeles, CA
The big data phenomenon has dramatically changed the business landscape and presents new opportunities and challenges across industry sectors. The USC Institute for Communication Technology Management (CTM) and Penn Schoen Berland invite you to join us as we lead a workshop that will both highlight the value of big data & analytics and provide frameworks, best practices, and discussion sessions to enable business professionals to better leverage analytics within their organizations.
Changing the Game: The 2012 Presidential Campaign
Andrew Claster, Deputy Chief Analytics Officer for President Barack Obama’s 2012 re-election campaign, will discuss how analytics informed the Obama campaign’s fundraising, messaging, communications and voter contact strategies, and how the lessons learned can be applied to sales, marketing, customer service and corporate communications.
Data, Dashboards & Decisions: Case Studies in Analytics Implementation
Following the presentation, leading executives from the technology, entertainment, and communications sectors will share case studies that highlight innovative analytics initiatives within their organizations. We will also host a panel focused on the future of analytics and its effect on the enterprise. Featured presenters include:
- Sanjay Chatterjee, Vice President, CRM & Online Marketing, Time Warner Cable
- Wayne Peacock, VP of Analytics Insights & Business Intelligence, Disney
- Michele Edelman, VP, Direct To Consumer Marketing, Warner Bros. Home Entertainment
For more information on this event, including event schedule and speaker requests, please contact the Institute for Communication Technology Management at firstname.lastname@example.org, or call Jay Tucker at 213.740.0980.
When & Where
USC Programs - CTM Digital Summit Series
About USC’s Institute for Communication Technology Management (CTM)
The Institute for Communication Technology Management (CTM) is an industry-supported Center of Excellence within USC’s Marshall School of Business. It provides cutting-edge research, educational programs, and a unique, private forum for experts from leading technology firms to engage with their creative counterparts to predict future trends and identify key business opportunities.
About Penn Schoen Berland
Penn Schoen Berland, a unit of WPP, is a global research-based consultancy that specializes in messaging and communications strategy for blue-chip political, corporate, and entertainment clients. PSB has over 30 years of experience in leveraging unique insights about consumer opinion to provide clients with a competitive advantage – what it calls Winning Knowledge. PSB executes polling and message testing services for Fortune 100 companies and has helped elect more than 35 world leaders and heads of state around the world. For more information, please visit www.psbresearch.com.