A$366.74

Learning from North-American breakthrough advocacy campaigns (Melbourne)

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258 Coventry Street (2nd flr)

South Melbourne, Victoria 3205

Australia

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Today's hottest North-American advocacy campaigns capitalize on new channels of power and supporter engagement. Integrating their “directed-network campaigning" approach is a shortcut towards generating much greater impact with your existing resources.

Drawing upon lessons from high-impact case studies such as the Bernie Sanders grassroots mobilization machine, the campaign to block the Keystone XL pipeline and the Fightfor15, this full-day training will outline the strategic patterns common to all modern campaigns that punch well above their weight. At the end of this session, participants will come away with concrete plans for implementing leading-edge campaigning practices into their operations and will be aware of the new skills and resources required to do so.

Building an approach through understanding

  • How the advocacy landscape has shifted in the past 15 years
  • Your supporters and their new expectations
  • The advantages of distributed organizing
  • The power of “swarming” collective targets
  • The cost-efficiency of new open approaches

Participants come away with these key tools and skills

  • How to design people-powered campaigns
  • How to balance hybrid bottom-up/top-down structures within the same organization
  • Guiding grassroots power towards concrete outcomes
  • Tracking growth and impact of networked campaigning models

An interactive learning process rooted in case studies

  • Testimonies from movement leaders
  • Feedback and coaching from experienced strategists
  • Collective problem-solving exercises addressing specific attendee challenges
  • A resource kit drawn from over 40 case studies

Experienced trainers

  • Our trainers have collectively led organizational transformation projects for over 50 institutions across the US, Canada, Europe, and Australia
  • We’ve designed and led over 75 breakthrough campaigns that changed laws, elected governments, raised millions of dollars, and mobilized tens of millions of people
  • We founded and co-managed the Web of Change conference and community that has trained and connected well over 1,000 progressive social change leaders
  • Each trainer has well over 10 years’ hands-on experience leading recognized institutions through successful engagement projects

Insights drawn from acclaimed research

  • Learnings in this training are drawn from years of work studying the strategies and practices that lie behind today’s most dynamic organizations and campaigns
  • Our latest research, recently published as the Networked Change Report, has been featured in the Stanford Social Innovation Review and Third Sector in the U.K and presented at conferences such as the Personal Democracy Forum and Netroots Nation.
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258 Coventry Street (2nd flr)

South Melbourne, Victoria 3205

Australia

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