Marketing Automation: What It Is and How To Use It
Gone are the days of high-volume outbound marketing efforts. Marketers need to embrace more personalized and targeted campaigns to succeed in today’s highly competitive environment.
With triggered messages, unique workflows, enhanced tracking, and scheduled social media campaigns, marketing automation helps marketers develop effective email campaigns that deliver the right message at the right time to the right audience.
Follow Hank on Twitter @hankhoffmeier
Hank Hoffmeier is a manager of Strategic Services at iContact. With a passion for all things digital and social, combined with more than 18 years of experience in Sales and Marketing, Hank enjoys partnering with organizations large and small to improve their marketing strategy.
Time: Wednesday, September 21, 2016 at 11:30 AM - 1:00 PM
Location: The Frontier, 800 Park Office Dr., RTP
This is a **FREE** event but you must RSVP to attend.
**You do not have to be a member of SCORE or Durham Chamber of Commerce to attend, but you do have to register. Please remember both of these organizations when you are planning your success.
***Please come prepared to network with a new potential referral partner as we will give out networking prizes.
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