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Learn How to Generate More Sales with Facebook Advertising

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Dorchester Bay Economic Development

594 Columbia Road

2nd Floor

Boston, MA 02125

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With roughly half of Massachusetts residents using Facebook in 2018, it is not hard to see how Facebook can be a very effective tool for local small businesses to use in generating leads and sales. More than 50% of all users log in and spend at least 15 minutes every day on Facebook. 68% of users say they would buy a product based on a recommendation from a Facebook friend.

In this workshop, we will explore the benefits of the Facebook advertising platform and walk you through the most important features. Then, dive deep into bidding strategies, how to test your ad, and we’ll reveal traps that new advertisers should avoid.

Takeaways:

  • An overview of the Facebook Advertising platform
  • How to measure ROI of your campaigns
  • Bidding strategies
  • What targeting options does Facebook offer?
  • What is a lookalike audience?
  • Facebook advertising traps to avoid
  • Split testing ad creative


Speaker:

Drew Frayre, Digital Marketing Lead at Fire & Spark since 2016 and a digital marketing analyst since 2014.

Drew is the head of social media advertising at Fire&Spark. His work focuses on analytics driven campaigns to accelerate brands. He is the brains behind the F&S proprietary keyword research and audit process which has been applied to F&S’s work with Nestle, Makerbot and Bulova.

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Date and Time

Location

Dorchester Bay Economic Development

594 Columbia Road

2nd Floor

Boston, MA 02125

View Map

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