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Learn Account-Based Marketing (ABM) from a pro @ Shutterstock!

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Klick Health

175 Bloor Street East

Toronto, ON M4W 3R8

Canada

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A successful ABM program takes grit - it's hands-on, it's manual, and it will be challenging. To succeed in any ABM strategy, you need to fully commit to creating a personal, dynamic buyer experience in your email and channel strategies.

Alessandra Possamai, ABM Specialist for the Global Enterprise team at Shutterstock, will challenge the conventional mindset about email in ABM by taking you through her ABM journey to date.

In this session, you will learn:

1. How to challenge the status quo in email marketing
2. The degrees of personalization for your email strategy
3. How to optimize your campaign messaging based on continuous learning
4. How to create a consistently personal buyer experience
5. What the best tools are for executing personalization at scale
6. The KPI-s (beyond convention) you should be using to track the success of your program

AGENDA

6:00 - 6:30: Networking, prioritizing top priorities, picking the best seat
6:30 - 7:30: Presentation
7:30 - 8:30: Food & Drinks
9:00: Wrap up, firm handshakes

WANT TO LEARN MORE ABOUT ABM?

This event is co-organized by the Toronto Email Marketing Meetup (https://www.meetup.com/Toronto-Email-Marketing-Meetup/) and the Toronto Account-Based Marketing Pioneers Group, check them out: https://www.meetup.com/Toronto-Account-Based-Marketing-Pioneers/.

SPONSOR

Klick Health is the world's largest independent health marketing and commercialization agency headquartered in Toronto, Ontario. It also has an office in New York and teams across the United States. They offer marketing, operational, and learning services, such as custom web application development, consulting, content and creative development, web analytics, e-Learning course development and learning management systems, website design and web usability consultation to the healthcare industry.

Cover photo: Nate Kadlac "Conversion funnel"
(https://dribbble.com/shots/2751112-Conversion-funnel)

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Date and Time

Location

Klick Health

175 Bloor Street East

Toronto, ON M4W 3R8

Canada

View Map

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