Lean UX Research Techniques (Replay from NYC)
Thursday, December 27, 2012 from 3:00 PM to 6:00 PM (EST)
Lean UX Research Techniques (Replay from NYC )
Tomer Sharon, User Experience Researcher, Google
General Assembly's Free Class of the Week!
Startup founders, first employees, and entrepreneurs want to learn from their customers about their needs and abilities. They need to implement lean UX research techniques to be able to come up with sustainable businesses. This class will open with the heart and soul of good research: focused research questions. Later, we'll learn about three key research questions that every entrepreneur wants to answer with UX research. We'll spend the most time of the class on learning three techniques to answer the research questions we identified: experience sampling, card sorting, and usability testing.
-What are UX research questions and why are they so important
-Three questions each startup founder needs to answer with research
-Three lean UX research techniques to help answer these questions
-Level pre-requisite: beginner (you don't need to know anything about UX)
*Students will receive an email with the link to the livestream a few hours before the class begins.
Tomer Sharon is a User Experience Researcher at Google Search in New York City and author of the book, It's Our Research, that provides strategies and tactics for getting buy-in for UX research. He founded and led UXPA Israel and is the co-founder and organizer of leanUXmachine, a weekend of UX learning, collaboration, and mentorship for Israeli startups. He speaks at conferences and professional events, he is a published author of articles and papers, and a past editorial board member for UXPA's UX Magazine. Tomer holds a master’s degree in Human Factors in Information Design from Bentley University.
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