Lean UX: Agility through cross-functional collaboration

Washington DC, Virginia & Maryland Full Day Workshop with Jeff Gothelf, author of Lean UX

Hosted by ICF International, 9300 Lee Hwy, Fairfax, VA 22031

The world of software has become continuous. New delivery capabilities like continuous deployment and integration have enabled channels like app stores and the web to provide us with an unprecedented feedback loop. Every time we launch software we can take advantage of this continuous learning cycle to understand who is using our products and services, what they're doing with them and how we're meeting their expectations and our business goals. Combined with techniques born out of user experience and design, we have an unprecedented opportunity to build products that truly meet customer needs and help our businesses win.

“You kept it real – loved the presentation style and the content has the potential to dramatically improve the way [we] develop products.” — Recent workshop participant

"Jeff’s workshop...not only made a whole lot of sense, it gave me a great way of thinking about how to fit rigorous, customer-centered user experience practice into tight spaces." - Dan Turner

Why you should attend:

This new continuos reality fundamentally changes the way we discover and create new products and services. The old waterfall ways of software development are dead. The new way is a collaborative, continuous cycle of concepting, delivering, learning and iterating.

The only way to truly harness the benefits of this new reality is in a collaborative, cross-functional team that bases its decisions on evidence from the market gained through experimentation and hypothesis.

Jeff Gothelf is an expert in teaching teams how to work in this collaborative fashion and has captured these ideas in his book, Lean UX: Applying lean methods to improve user experience.

Who should attend: Designers (UX, visual, content, IA, IxD, etc), developers, product managers, stakeholders and team leaders

What you will learn:

In this fun, high-energy and hands-on workshop, Jeff will teach you and your teams:

• How adopting lean principles increases the amount your team learns

• How basing your product ideas on assumptions, rather than requirements, gets you to faster product/market fit

• Why focusing on achieving outcomes is far more successful than focusing on features

• How to write hypotheses based on our assumptions

• How to structure experiments to test those hypotheses and take advantage of our continuous reality

• How to work cross-functionally to bring engineering, design and product management together in an agile way

• How to incorporate this culture of learning in your organization - enterprise, mid-size or startup

Who is teaching this workshop:

Jeff Gothelf, author of Lean UX.

Jeff is a designer, product strategist, team leader and author. He's been teaching teams across the world to rave reviews. Jeff has been creating software products for over 15 years with companies like AOL, Fidelity, WebTrends & TheLadders. Today Jeff is a Principal in Neo's NYC office.

Every attendee of the workshop gets a free copy of Jeff's book.

Read Jeff's blog here: www.jeffgothelf.com

See what he has to say on Twitter: @jboogie

Please join us at ICF on Jan 8th, 2015 for this amazing, fun workshop.