Lean User Experience Strategy
Wednesday, October 3rd from 6:30 - 8:00pm
Jaime Russell Levy, User Experience Strategist
With the surge in online startups, entrepreneurs and their teams need a User Experience Strategy to differentiate their product from the competition. Through business cases and current work samples, students will learn to how to conduct a UX Gap Analysis (on the online marketplace), perform Guerilla User Researcher (for your MVP), and scope a startup’s roadmap using a Feature Value Matrix and extensible Site Maps. This class will expose how online success can be achieved by focusing on both disruptive design and customer acquisition techniques. Spreadsheet templates will also be shared so students can implement these tools immediately.
Level: This is an intermediate level course created for students with familiarity with the practice of User Experience Design or Business/Product Strategy. If you know nothing about either, you might feel lost.
Required Materials: Laptop or iPad suggested but not needed.
Jaime Russell Levy (Wikipedia article and LinkedIn profile) has been a pioneer for over 20 years in the creation of innovative browsing and non-linear storytelling experiences for products and services distributed on disk media, mobile devices, the Web and iTV. These days she runs a User Experience Strategy and Design practice in Los Angeles called JLR Interactive that caters to "lean" startups, helping them transform their business concepts into sustainable and scalable online solutions.
Throughout her career, Jaime has been a part-time college professor. She taught at NYU ITP for seven years and is currently teaching User Experience Design at UCLA Extension for the Fall/Spring quarters.
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