€1,510.02

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Lean Startup Workshop for Enterprises by Tristan Kromer

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transforma bxl

13 Jules Bordetlaan

1140 Evere

Belgium

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Description

Why you should attend?: This one-day Lean Startup workshop is facilitated by Tristan Kromer, an international expert from San Fransisco, USA. Tristan has years of experience as startup founder and as expert for large companies from all over the world. This is a workshop for all who are past the hype and have realized that they need more training in the practice. There’s a lot of theory about what teams should do to run experiments and build a business, but few teams can actually execute on the theory. This workshop is about working pragmatically with teams and pushing them to a steady minimum pace of one experiment or research method per week.

What will you get?: Tristan helps you deal explicitly with the challenges of managing innovation projects and the different needs, goals, and priorities. That includes when to bring in support, managing stakeholders such as investors or business sponsors, and innovation accounting. Yes, there is math and it is unavoidable.

For whom?: This workshop is great for anyone working on innovation such as innovation managers, product managers, innovators, intrapreneurs, business developers, trainees.

Context

Today’s products, markets, and competition are constantly changing, and the workforce needs to move along with it. In order to stand out among the crowded market, your products must be designed to speak to consumers with experiences that directly address their values and needs.

The Lean Startup workshop is a one-day workshop by Tristan Kromer (international expert from San Fransisco, USA). Tristan has years of experience as startup founder and as expert for large companies over the world. This is a workshop for all who have past the hype and realized that they need more training in the practice. There’s a lot of theory about what teams should do to innovate and create new business, but few teams can actually execute on the theory. This workshop is about pragmatically working with teams and pushing them to a steady minimum pace of one experiment or research method per week.

This workshop is specifically designed for employees starting or just started working on innovation projects. We encourage you to bring your own innovation project, so you can achieve some real progress during the workshop. If you do not have a project it is totally fine that you bring an idea.

In this workshop will be explained why and how a corporation is not a startup and what corporations can learn from startups, moving innovation ventures forward faster, with less risk and invest. The overall goal is to prepare employees with the methodologies and processes to master and move innovation forward in an environment of high uncertainty.

It is designed to be the first serious touch point to change mindsets, a kickstart into the world of evidence- and data-driven methodologies for early stage ideas and first-time innovators in a series of progressive programs designed for the different maturity stages of the innovation venture.

THE STARTUP SPIRT WORKSHOP PHILOSOPHY

Startup Spirit workshops are highly valued because of:

  • SMALL GROUPS

Our workshop has no more than 12 - 15 people. Everyone has enough time to interact with the trainer and ask questions.

  • QUALITY AND EXPERIENCE

The trainers are carefully selected and have wide experience working with corporates and startups.

  • FULL LEARNING EXPERIENCE

The workshop starts as soon as you have signed up. At that point you gain access to course content on our online platform to prepare for the workshop, all workshop content will be made available and after the workshop, we offer a video conference for questions.

This workshop is great for anyone working on innovation such as innovation managers, product managers, innovators, intrapreneurs, business developers, trainees.

COURSE GOALS

  • BUSINESS MODEL GENERATION

What is Business Model Generation and how is it different from a business plan? What is a Business Model Canvas, what is a Value Proposition Canvas and how do you use them - in theory and in practice? Hands-on practice for the participants starting with the re-construction of a well-known, existing business model using the Business Model Canvas (BMC), transitioning to an exercise where the participants are challenged to construct a complete Business Model Canvas v1.0 of their innovation venture ideas.

  • CUSTOMER DEVELOPMENT

Customer Development methodology as a customer- and user-driven process of testing and validating the idea-problem fit and moving on to validating the problem-solution fit, also explaining the difference between Design Thinking and Customer Development and why customer empathy and understanding the customer is so important in creating new innovations. How do we talk to customers? What is the difference between a problem and a solution interview? How do we prepare for customer interviews? How do we find customers to interview?

We start with some hands-on exercises inside the building on how to interview customers, alternating playing the customer and the interviewer, both for the problem and the solution interview. We then transition to actually going out of the building, interviewing random strangers to test the hypothesis of a provided b2c business case example.

  • AGILE ENGINEERING - THE MVP

Creating a Minimal Viable Product (MVP) is an art form. There are many ways to do it. Case-studies of a wide variety of different real-world MVPs will help to inspire and instruct the participants on how fast and little they may need to build to get started with their first MVP. In this part, you will also learn one efficient methodology to define your MVP and find out what you are going to test, why and how.

  • TEAM PRESENTATIONS

In the team presentation, you show the group what you learned from the business model canvas to interviewing real customers. What did you learn that you had not expected? What was the hardest part? What would be your next steps? How would you find the customers to interview for your innovation venture? Here you discuss with your peers and get feedback from the group and trainer.

  • BEFORE CLASS YOU SHOULD

- Have some, but limited experience with innovation in real-life practice;
- Motivation and drive to push innovation forward
- Eager to keep learning and willing to cope and overcome failure

- Have an idea or project to work with

  • AFTER CLASS YOU WILL UNDERSTAND

- Why Corporations are not Startups
- What types of innovation are out there

- Agile Engineering & Minimum Viable Products (MVP) - - What Corporations can learn from Startups: The Lean Startup Methodologies, Mastering Business Model Engineering and the Business Model Canvas, Mastering Customer Development and The Problem & Solution Interview

  • YOU SHOULD ATTEND IF.....

- You want to improve your innovation knowledge and skills;
- You want to learn techniques from a real expert
- You want to have faster and better innovation projects
- You want your stakeholders to better understand what you are doing

CERTIFICATION

You’ll receive a certificate of completion from Kromatic and Startup Spirit.

ABOUT TRISTAN KROMER

Lean startup coach Tristan works with product teams and innovation leaders around the world to apply lean startup principles to teams and innovation ecosystems. He designed lean startup programs such as the Build or Die Bootcamp for TechBA (Mexico) and the Lean Reactor (Belgium). Tristan has worked with companies ranging from early stage startups to >$1B USD revenue (Swisscom, Pitney Bowes). He speaks and gives workshops with organizations such as the Stanford Center for Entrepreneurial Studies & D-school, General Electric (GE), and more.

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Location

transforma bxl

13 Jules Bordetlaan

1140 Evere

Belgium

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