Lean Startup for Social Good: Launch Your Social Venture or Project!
Tuesday, January 29, 2013 at 7:00 PM - Wednesday, February 20, 2013 at 9:00 PM (EST)
New York, NY
Lean Startup for Social Good:
Launch Your Social Venture or Project!
Be Social Change + Lean Startup Machine
1. Use Lean Startup and Metrics to Drive Your Social Good Startup
2. The Art of Effective Customer and Stakeholder Interviews
3. How to Test Demand in Under 24 Hours Using Unbounce
4. Create a Compelling Website User Experience Using Lean UX
Are you a social entrepreneur looking to start or scale your social venture? Maybe you’re a professional looking to create social impact within your organization? Whatever your idea for social change, if you want a solid foundation for success the moment you begin then this 4-part series on The Lean Startup for Social Good is for you!
Join Be Social Change and Lean Startup Machine to learn how you can use the same methodology that over 2,500 entrepreneurs and corporate intrapreneurs from companies like Facebook, Google, Dropbox, Etsy, and Skillshare have leveraged to create some of the most successful companies in the world.
In these hands-on classes you will learn how to apply the Lean Startup principles to create a social venture or internal project helping to solve the world's toughest social problems. The Lean Startup methodology provides a scientific approach to building your startup or initiative by teaching you how to drive your venture - how to steer, when to turn, and when to persevere. By using the Lean Startup approach, you will test, validate and pivot your vision for change to ensure you are creating the greatest social impact.
Who this class is for:
1. Social entrepreneurs and nonprofit founders at any stage
2. Professionals and social intrapreneurs looking to create change within their organization (non-profit, for-profit, etc.)
1. Use Lean Startup and Metrics to Drive Your Social Good Startup (1/29)
2. The Art of Effective Customer and Stakeholder Interviews (2/5)
3. How to Test Demand in Under 24 Hours Using Unbounce (2/13)
4. Create a Compelling Website User Experience Using Lean UX (2/20)*
*Note: The last class is on Wednesday, Feb 20th
What you will learn:
Class #1. Using Lean Startup and Metrics to Drive Your Social Good Startup (1/29/2013)
Most new social change startups fail...not because the team didn’t have enough drive, money, or talent - it’s because these resources were not invested in constantly learning and acting to create what their customers and people they are serving really needed. Sadly, only years later do you realize you were climbing up the wrong tree. In this class you will be exposed to the metrics that matter early on. Going from idea to customer validation is the most vital aspect of any startup, and in this session you’ll learn how to focus on what works, and pivot early to avoid what doesn’t.
Class #2. The Art of Effective Customer and Stakeholder Interviews (2/5/13)
Human beings lack the capacity to accurately predict their own behavior in hypothetical situations. In other words, if you ask a simple question, you will likely get a misleading answer. Not because they don't like you, but because they can't really articulate what they want. This is why it is up to you to ask the right questions to unlock the key insights about your customer and stakeholder, so you can validate their problem and define what needs to be addressed in your solution. In this hands-on workshop, we'll examine and practice expert advice on doing customer interviews as well as case studies of how teams from Lean Startup Machine have successfully applied these principles in the real world.
Class #3. How to Test Demand in 24 Hours Using Unbounce (2/12/13)
In this class you will not only learn how to create a landing page to test your idea, you will actually create and launch one yourself in under two hours. We will start with the four basic elements of the landing page Unique Value Proposition, Benefits, Call to action, and Social proof. It is important to have your laptop at this session so you can leave with your own landing page already built. After your page is designed - you will learn the most effective way to get your first 1000 relevant impressions. By the end of the class, you will have a landing page and know how to measure your conversion rate.
Class #4. Create a Compelling Website User Experience Using Lean UX (2/20/13)
In this class, you will learn the Lean UX tools to systematically ideate, gather feedback, and iterate to an intuitive website experience your customers and supporters will love. You will become a pro at creating Personas, writing Storyboards (link), and sketching Wireframes (link). Even if your product/service is not a web application, designing an intuitive online experience is key to adequately turning website visitors into customers, supporters, and beneficiaries. We will also talk about what to avoid online, and cite numerous case studies so you can see the concepts in action.
About Be Social Change
Be Social Change New York is a community of change makers, social entrepreneurs, intrapreneurs, students, investors, and overall do and want-to-do gooders. We are a cross-sector network that fosters the spreading of new ideas, educates members on social entrepreneurship and innovation, and hosts interactive events for members to make the world a better place.
We empower, educate, and connect the New York social change community through:
- “Be” - events and panels featuring innovative social entrepreneurs and change makers sharing their stories, knowledge, and expertise.
- “Social” - meetups, breakfasts, and dinners that bring diverse groups of people together for idea-sharing, networking, and collaboration.
- “Change” - projects in partnership with local impact organizations to provide members with opportunities to create meaningful and sustainable change in New York.
At Be Social Change New York we focus on creating diverse and integrated ways for our members to make a difference locally while serving as a launching pad to create meaningful impact globally.
About Lean Startup Machine
Launch your startup AND get paying customers in 3 days.
Lean Startup Machine is NOT a hackathon.
We run an intensive three-day workshop, which teaches Lean Startup methodologies and their applications for product, customer, and business model development.
The Lean Startup is a term coined by Eric Ries, which describes a process involving rapid, iterative prototyping to test assumptions and to develop a product that customers actually want.
The workshop kicks off with a series of product pitches that help attendees organize into teams. Each team then develops its problem hypothesis, solution hypothesis and a series of assumptions which are core to the success of the business model. After defining a problem, solution and core assumptions, each team creates an MVP, or “Minimum Viable Product.”
The goal of the MVP test is to “Get Out Of the Building,” speak with real customers and to collect cash or non-cash currency which serves as validation or invalidation of the riskiest assumption.
Non-cash currency: a behavior that demonstrates intent to get a benefit or use a product. Non-cash currency can range from time, email submission, or a signed letter of intent.
The process promotes a problem-centric approach to business ideation. By continuously validating or invalidating assumptions, teams are forced to pivot their solution (and even problem) toward a true customer pain; rather than creating a solution and after-the-fact seeking customers with a problem.
The event culminates with each team pitching its new solutions and its experience using the process. In this competition the winning team is not selected based on who has the best idea, but instead on which team honors the process and gains the most insights through its pivots.