One of the most exciting developments in the last few years is the set of approaches focused on experiment driven product strategy and development. Organizations are shifting to from “can we build it” to “should we build it” by leveraging early experimentation to de-risk product initiatives and accelerate innovation and disruption. While implementing Lean Startup behaviors is relatively easy in small startups, fail-fast and theory driven behaviors can be harder to inculcate in large enterprises protective of legacy products.
In this one day interactive workshop, we introduce core tools, practices, and concepts that will help bring Lean Startup, Business Model Generation and Customer Development practices to larger organziations in a well-defined manner. During this collaborative workshop, you will design a new product and gain hands-on experience through validated learning.
» Product Managers and Product Marketing
» Business Unit Leaders and General Managers
» Chief Innovation Officers and staff
» Marketing Leaders
» Anyone who considers himself or herself an Intrapreneur.
Participants are expected to have a basic understanding of product development.
Upon completion of this course, you will:
» Have clear insights on how to leverage lean startup discovery techniques within your organization.
» Learn how “fail fast” thinking turns traditional Product Management on its head.
» Lean to improve your business pitches to senior leadership.
» Understand the different applications of a business canvas and how to innovate on business models.
» Have a new vocabulary for the development of lean innovation programs.
» Understand how to use a validated learning loop; from ideas to business model to customer feedback.
» Understand hypothesys driven customer discovery and development through customer, problem, and solution validation and fit.
» What is Lean Intrapreneurship?
» What is Lean Discovery?
» Using a Business Model Canvas
» Empathy Maps
» Experiment Mapping
» Customer Interview Techniques
» Minimum Viable Experiments
» Parsing Feedback
» Using Validated Learning to Improve Your Vision
» Analytics, metrics, and innovation accounting
» What’s Next?