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Lean Service Design Trilogy


Lean Service Design Trilogy

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Event Details

Workshop is based on the Lean Service Design Trilogy

How does it work? The couse is available on demand. Just pick the next Monday during the enrollment process. You will be given worksheets thorughout the course. The worksheets are the heart of the course and they will give you the opportunity to construct a Lean Service Design Experience.

Lean Service Design changes the way you think about business.  No longer can companies focus their efforts on process improvements. Instead, they must engage the customer in use of their product/service rather than analyzing tasks for improvement. We no longer build and hope that there is a demand. We must create demand through our product/service and Lean Service Design is the enabler of this process. It changes our mindset of thinking about design at the end of the supply chain to make it look good and add a few appealing features (all within budget). Instead, it moves design and the user themselves to co-create or co-produce the desired experience to the beginning of the supply chain.

Lean Service Design Trilogy

Program Outline:

Week 1: The 5 Lean Principles are discussed not in your typical Lean point of view of reducing waste. We view this as knowledge building exercise with continuous improvement through iterative cycles of learning.

Week 2: Services are discussed in the concepts of gaps and how to recognize, measure and improve them as part of everyday work.

Week 3: How do you innovative within the confines of every day work? Design Thinking concepts are introduced and blended with the other components.

Week 4: Team Engagement and empowering people to put these concepts into practice. You’re the teacher now how can you engage, implement and spread these ideas.  

Time is spent on application and new ways to apply Lean tools in a new context. We will not be attempting to teach you individual tools rather expose you to the use of tools through SDCA, PDCA, and EDCA and give you resources to dig deeper into a tool if needed. We encourage membership in the Lean Marketing Lab to expose you to additional sources of information. 

Program starts on the following day after sign-up. You will recieve an email within 24 hours of sign-up with a user name and password. Training is immediately applicable to your business.

This course is ideally suited for…

  • Product Managers
  • Value Stream Managers
  • Sales and Marketing
  • Small Business Owners
  • Consultants
  • Lean Practitioners
  • Design Thinkers
  • Architects
  • Professional Services
  • Service Designers

Or, if you are simply having trouble making a profit with your services.


Have questions about Lean Service Design Trilogy? Contact Business901



Business901 is a firm specializing in bringing the continuous improvement process to the sales and marketing arena. Joe Dager, owner of Business901 takes his process thinking of over thirty years in marketing within a wide variety of industries and applies it through Lean Marketing Concepts. He has owned and operated companies involved in retail, manufacturing and professional services that include several turnarounds and growth companies. He has authored the books the Lean Marketing House, Marketing with A3 and Marketing with PDCA. The Business901 Blog and Podcast includes many leading edge thinkers and has been featured numerous times for its contributions to the Bloomberg’s Business Week Exchange.

What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” – James R.

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