CHF590

Lean Service Design Training

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Location

Atfront AG

Birmensdorferstrasse 80

8003 Zürich

Switzerland

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Event description
Lean Service Design is a canvas based approach to a customer centred and business driven service design.

About this Event

This workshop enables product managers and design leaders apply the framework to their projects so they can create more desired services and grow business.

We will work on a case study and apply the main canvases of the Lean Service Design Framework in order to give you actionable takeaways.

Who should attend?

The workshop is intended for product managers, innovation managers, design leaders and CX experts who are in positions of driving decisions and leading projects.

It’s meant for those who want to enable their company to get faster from ideas to meaningful experiments.

You will learn:

  • To understand the mechanics of the framework
  • How to use the main canvases
  • To understand the results of each canvas and transfer them to actionable steps
  • To teach the framework to people in your organization

Content of the training:

Section 1: Getting to the project’s purpose

  • Introduction to Lean Service Design
  • Introduction to the Purpose Canvas
  • Outline a purpose, based on customer needs and business objectives.

Section 2: Identify opportunities along the customer journey

  • Introduction to the Experience Flow Canvas
  • Understand the customer’s journey, moment of truth and mindset
  • Enrich the journey with results from the Purpose Canvas
  • Identify opportunities for improvement, innovation and optimization

Section 3: (Re)designing Micro Moments

  • Introduction to the Micro Flow Canvas
  • Using the Clustering Canvas to evaluate your best ideas

Section 4: Test the most critical assumptions

  • Using the Assumption Canvas to gather assumptions and rate them.
  • Defining concrete experiments and tests to validate your most critical assumptions by using the Experiment Board Canvas

More information about Lean Service Design: Website

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Date and Time

Location

Atfront AG

Birmensdorferstrasse 80

8003 Zürich

Switzerland

View Map

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