In this online training workshop, product management expert and author Dan Olsen will teach you how to achieve product-market fit. Dan will share product management and Lean Startup advice from his best-selling book The Lean Product Playbook published by Wiley.

Dan will explain his Product-Market Pyramid framework, which is the foundation of his 6-step Lean Product Process for achieving product-market fit.

The Lean Product Process consists of six steps:

1. Determine your target customer
2. Identify underserved customer needs
3. Define your value proposition
4. Specify your Minimum Viable Product (MVP) feature set
5. Create your MVP prototype
6. Test your MVP with customers

Unlike other books or talks, Dan's advice is very pragmatic and hands-on. You will walk away with tools and techniques you can apply as soon as you finish the workshop.

Dan will illustrate his product advice with examples, case studies, and class exercises.

Workshop attendance is limited to ensure we have an intimate setting that fosters lots of interactive discussion.

Who should attend

Anyone involved in creating or improving a product will find this workshop valuable, including:

• Product managers
• Entrepreneurs
• Designers
• Developers
• Executives
• Marketers
• Analysts

Schedule & Logistics

We will be using Zoom for this online workshop. Attendees will receive the Zoom link before the start of the workshop. The workshop will be 9 hours total divided into three 3-hour sessions on 3 sequential days:

• Tue Feb 9: 9 am to 12 pm PT
• Wed Feb10: 9 am to 12 pm PT
• Thu Feb 11: 9 am to 12 pm PT

Attendees will be divided into small teams of 3 or 4 people for the class exercises.

I'm happy to provide a training certificate for any attendees that would like one (e.g., if your company needs it for reimbursement).

I look forward to seeing you at the workshop!

Dan Olsen

Learn more about The Lean Product Playbook

View Dan's LinkedIn Profile