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Lean Marketing House - 28 Day Program


Monday, January 7, 2013 at 8:00 AM (EST)

Lean Marketing House - 28 Day Program

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Ticket Type Sales End Price Fee Quantity
Lean Marketing House Ended $449.99 $12.24

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Event Details


Lean Marketing House

This program utilizes Lean Marketing concepts and applies continuous improvement to your marketing process.



Would you like to simplify your marketing?

Would you like to continuously improve your marketing?

Would you like to create Demand?

Are you willing to quit thinking like Wanamaker (50/50) and start thinking like Pareto(80/20)?

Do you still look at social Media as a time waster?

Can you dedicate 4 hours of training per week?

In addition, received unlimited email support and 2 hours of Q and A live per week?

“Joe is an excellent coach, He is very knowledgeable, right to the point, and he goes the extra mile for his students." Betty L

Each Participant will receive the E-Books

Lean Marketing House, Marketing with PDCA, Marketing with A3,

Lean Engagement Team

Program outline:

Week 1: Learn the secrets of SDCA and how standard work will simplify your marketing process.

Week 2: Start practicing continuous improvement(PDCA) in your sales and marketing.

Week 3: Explore (EDCA) the service dominant thinking world and the newest social platforms.

Week 4: Learn what nobody else is telling you: How to create demand utilizing the Lean 3P Process?


“Joe Dager is an invaluable resource for business owners interested in taking their success to the next level. His knowledge of current technologies, marketing and lead generation are excellent. A true "pro" when it comes to business coaching and consulting. I hold great respect for him and his fund of knowledge. I strongly recommend Joe to those who are looking for the "best" in help with business development.” S. Lee


This program is not about the vast amount of material and training you access. It will be our joint commitment to apply the principles that you learn to your business.

Do not sign up if…

your Sales and Marketing efforts run like clockwork

you know what is the best path for improvment

you are getting results from social media

you have all the demand that you want


A brief over of the basics: 


“Joe presented clear and concrete ideas and devoted himself to our success. I highly recommend him as a business marketing consultant.” P. Steinbach 

The Lean Marketing House is a complete 28-day program based specifically on addressing these issues:

  1. Lean Marketing Principles
  2. Creating a Marketing Value Stream
  3. Marketing with PDCA  
  4. Creating your Marketing Kanban
  5. Using A3s in the Marketing Process
  6. Implementing a Lean Marketing System

 In addition, we will cover:

  1. Vision
  2. Customer Value
  3. Identify Value
  4. Map Value Stream
  5. Flow
  6. Pull
  7. Engagement
  8. A3 Communication


In addition to the material, the program includes:

  1. Unlimited email support
  2. Special Discussion Group on the Lean Marketing Lab
  3. Review of individual A3's plans with feedback
  4. Training program website
  5. 2 Hours of Q and A per week.  


“I have long been a fan of Joe and Business901 but it was not until the spring of this year that I hired Joe to assist me with my marketing efforts. His commitment and dedication to helping me achieve my business goals has been second only to my own. Combining his creative approach to the content side of marketing with his use of Lean marketing strategies, Joe has delivered far above my expectations. If you want to take your business to the next level, I'd highly recommend contacting Joe and Business901.” – S. Wilson

About Joe Dager: Joe, the owner of Business901 is a Lean Six Sigma Black Belt. Business901 is a progressive company providing direction in areas such as Lean Marketing and organized referral marketing. Joe provides practical, information-rich, immediately applicable direction that can have immediate impacts on the success of small and mid-sized businesses. His experience includes numerous start-ups, several turnarounds in variety of industries to include manufacturing, retail, and professional services to include marketing.

Implement Continuous Improvement into your Sales and Marketing!

Have questions about Lean Marketing House - 28 Day Program? Contact Business901



Business901 is a firm specializing in bringing the continuous improvement process to the sales and marketing arena. Joe Dager, owner of Business901 takes his process thinking of over thirty years in marketing within a wide variety of industries and applies it through Lean Marketing Concepts. He has owned and operated companies involved in retail, manufacturing and professional services that include several turnarounds and growth companies. He has authored the books the Lean Marketing House, Marketing with A3 and Marketing with PDCA. The Business901 Blog and Podcast includes many leading edge thinkers and has been featured numerous times for its contributions to the Bloomberg’s Business Week Exchange.

What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” – James R.

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