This is day 3 of the Lean Enterprise 123 series (it is also the “supply side” of the “Enterprise product Marketplace” This Lean Product Management workshop is for business leaders, product owners and product teams interested in the best practices needed to produce and present the evidence used for Lean investment decisions.(Learn more about the full series, here).
No time for a full day but want to hear more? Buy us a cup of coffee while we are in town, we would love to chat for 30m.
From the team that managed the award winning Lean Enterprise transformation at Pearson (40,000 employees), we bring you a hands-on workshop that goes deep into the mechanics and mindset of the Lean Product Lifecycle and its application to both innovative and mature products. We have worked with product teams in some of the biggest organizations in the world (public, private, government) running hundreds of experiments and testing thousands of hypotheses.
Anyone can teach you how to do problem interviews, we will examine the root causes of why product teams fail to incorporate customer learnings into their products (Hint: ignorance is bliss IN THE SHORT TERM)
Anyone can teach you about how to structure a hypothesis, we will teach you what to structure your hypotheses around. What should you be testing at what level of the life cycle?
Anyone can teach you how to run an experiment, we will dig in to our extensive learning from actually doing this, to explore how this works in real life, from Brand sensitivity, territorial issues with access to customers, partnerships, top down release cycle ship dates, etc.
Are you looking to build products that customers actually want? Do you think that product development inside your organisation has so much more potential? Are you intrigued by Lean Startup, Agile, Design Thinking and other buzzwords? Whether you are a product manager at an organisation that is already a large enterprise or a startup that aspires to be one, this workshop is designed to expose the best approaches to building products your customers want and love.
What you'll learn
Your company talks a big game about getting closer to customers and reacting with higher speed and efficiency, we’ll review and practice the best approaches to making that a reality and turning you into a rock star.
Every business plan and product roadmap is full of guesses - You know it and your boss knows it. We’ll teach you how to identify those assumptions to bring a healthy dose of honesty to your work.
It’s all very well identifying your guesses, you’ll need to understand how to translate these assumptions into testable hypotheses. Guess what, we’ll cover that in detail.
Experiments have a nasty habit of getting people fired if done incorrectly. We’ll guide you on how to avoid exposing the truth becoming a reason to start cleaning your desk.
Taking a cold hard look at the data that emerges from your experiments takes a steely nerve. We’ll review best approaches to interpreting the data in a meaningful way, even with a small sample size.
Think outside your cubicle:
If your finance team are doing their job the way they have always done it, they are going to want to see big numbers right from the earliest inkling of an idea. There is, of course, no better way to shut down an idea. We’ll explore the best thinking around innovation accounting to get your finance colleagues to think small before thinking big.
Finding real early adopters, not just running exercises to generate "personas" all day is critical to truly building validated learning from your customers. We’ll review the best approaches to finding them and maximising their value.
Speaking to customers directly can be a huge hurdle if Sales play the role of dungeon master in chief. We’ll practice doing customer development while still playing nice with the sales team.
If you enjoy spending your company's L&D budget to attend dull training sessions where the main feature is an opportunity to check your email in peace, this workshop is not for you.
This will be a fast-paced, highly interactive workshop. This will be a lecture free zone. We will be sharing our stories from the trenches and will be pushing you to share your stories and goals in a safe space.
This workshop will deliver highly focused, actionable outcomes and that will require your full engagement. Don't say we didn't warn you!
This workshop is for Product and Technology managers with a focus on the behaviours and tools to deliver experiment and evidence led product development. Whether you are just starting to consider building a Lean Enterprise or have already started taking the first steps in your journey, you'll leave this workshop ready to apply Lean Startup and Agile principles at scale to enable your organisational transformation.
If you have questions about the workshop content, ticketing or logistics, drop us a note at email@example.com
Sonja Kresojevic is a co-founder of Spinnaker and a senior executive with 20 years of global experience building products and driving agile and lean transformation for companies in the media, publishing and education sectors. She is a passionate innovation strategist that understands what it takes to bring Lean startup and Agile into the enterprise. Most recently an SVP in the Chief Product Office at Pearson, leading the implementation of the Global Product Lifecycle, award-winning innovation program focused on transforming product portfolio investment management and delivering a faster and more entrepreneurial focused organisation.
Jonathan Bertfield is a co-founder of Spinnaker, Senior Faculty member at Lean Startup Co and General Assembly Enterprise and a coach and Mentor at New York University's Stern Business School annual Business Plan Competition. He has been leading product teams at large enterprises and startups for over two decades in a career spanning the UK, Israel, Silicon Valley and New York at companies such as Scholastic, Business Insider and Sesame Workshop.His consulting clients include Pearson, US Dept. of Defense, Marriot, Axa, USAA, K12, Citibank, News Corp, Associated Press.
Adam Berk is a co-founder of Spinnaker, and founder of an early sharing economy startup, neighborrow.com. He has been helping entrepreneurs design and run experiments for as long as he can remember and is focused on helping them identify and manage the biggest risks in their business models. He teaches product teams at early stage start-ups and massive global companies to apply the concepts of being “Lean”. As a coach and trainer of product teams Adam has worked at Pearson, Google, Sodexo, Techstars, KauffmanLabs, TechPeaks, Bizdom, AOL, ESPN, News Corp, AMEX.