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Leadership Perspectives: Using Data to Understand Customer Behavior

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Fairmont Dallas

1717 North Akard Street

Dallas, TX 75201

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Big data is a big deal in business today. The amount of information available to organizations is staggering. But having data and understanding data are very different things—not to mention knowing how to maximize the data to achieve results. When are customers most likely to buy your product? When they buy one product, are they more likely to buy another? How can you most effectively use consumer data to drive customer loyalty? Join WashU Olin’s Professor Seethu Seetharaman and Olin alumna Bridget Blaise-Shamai as they discuss big data, machine-based learning, and loyalty marketing. Professor Seetharaman, the director of WashU Olin’s Center for Analytics and Business Insights, will review his recent research findings on the effectiveness of targeted coupons in a retail setting. Blaise-Shamai, a 20-year veteran of American Airlines, will address customer loyalty programs, recognition and rewards, and the importance of research and analytics. It will be an evening of rich business insight, networking, and an introduction to the WashU Olin experience.

Featuring
Seethu Seetharaman, PhD, Patrick McGinnis Professor of Marketing
Bridget Blaise-Shamai, Vice President, Customer Insights and Loyalty and President of the AAdvantage Program, American Airlines

Wednesday, January 16, 2019, 6:00–9:00 p.m.
Registration 6:00–7:00 p.m. / Program 7:00–8:00 p.m. / Networking and cocktails 8:00–9:00 p.m.

Sponsored by WashU Olin Business School’s Graduate Programs.

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Fairmont Dallas

1717 North Akard Street

Dallas, TX 75201

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