Lead On! 2019 Women in Communication Leadership Forum

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Date and Time

Location

Location

USC Annenberg Center for Public Relations

Annenberg School for Communication

3630 Watt Way

Los Angeles, CA 90089

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Refund Policy

Refund Policy

Refunds up to 30 days before event

Event description

Description

Public Relations is a $15 billion global industry with a workforce that is approximately 70% female (Holmes Report). Yet, about 70% of C-suite and executive positions in agencies and corporate communications departments are held by men.

Lead On! 2019 is our second annual leadership forum created to equip future women leaders with real-world skills, insight and practical tools to succeed. Lead On! moves beyond the talk. Speakers, panelists and industry executives will roll up their sleeves to train, mentor and guide future female leaders.

This event is limited to 40 participants. The small group environment ensures participants get meaningful networking and training time with industry leaders and trainers.

Continental breakfast, catered lunch and Thursday evening reception will be provided.


Program Format

  • Two-day, interactive workshops, panels and keynotes

  • Meet and network with executive speakers and trainers, who are C-suite executives and leaders in the industry

  • Hands-on training in negotiation

  • Practical business skills and leadership solutions

  • One-on-one mentoring to fine-tune and focus career goals

  • Attendance limited to 40 professionals

Who Should Attend

  • Future female leaders in strategic communication and PR

  • Corporate, agency and freelance professionals

Here is the agenda of speakers and workshops scheduled for the two-day event:

Thursday, September 26

  • Prepare to Lead On!, hosted by Melissa Robinson, adjunct professor, USC Annenberg; vice president of marketing & communication, Boingo Wireless.
  • Mind the Gap: Women in Leadership, discussion about a new study led by Tina McCorkindale, PhD, APR, of the Institute for Public Relations.
  • Suite Success: Women in the C-Suite, panel including Judy Brown, senior vice president, corporate affairs, Amgen, Amy Kavanaugh Mason, chief marketing officer and senior vice president, global communications and public affairs, Dine Brands, and Heather Rim, senior vice president and chief marketing and communications officer, AECOM.
  • Women on Boards, led by Betsy Berkhemer-Credaire, CEO, 2020 Women on Boards, and author, The Board Game - How Smart Women Become Corporate Directors.
  • Understanding The Business Behind the Business, a financial overview led by Cynthia Kalk, regional CFO, Weber Shandwick, and Jonathan Adelman, global director of client finance, Edelman.
  • Know Your Value, led by Cathy Calhoun, chief client officer, Weber Shandwick.
  • Good Girls Aren’t CEOs, a discussion and workshop about confidence and untapped potential, led by Groundlings alums Holly Mandel and Brian Palermo.
  • Group networking dinner at USC

Friday, September 27
  • What Women Have Learned About What It Takes to Lead, led by Kristin Gilger, author, and Reynolds Professor in Business Journalism, ASU Walter Cronkite School. Based on her new book, There’s No Crying in Newsrooms, co-authored with Julia Wallace.
  • Negotiate What You Deserve, led by Lisa Gates, founder, Story Happens Here, and co-founder of She Negotiates.
  • Paving the Way for Future Leaders, panel including Heather Wilson, managing director, SKDKnickerbocker.
  • Career Planning Fireside Chat, a lunch talk with Seema Kathuria, managing director, Russell Reynolds Associates and Cheryl Cook, USC Center for Public Relations.
  • How Female Leaders Can Effectively Harness Emotions at Work, presented by No Hard Feelings author Liz Fosslien, content director of Humu.
  • Wrap-Up, thoughts on Improvisational Leadership with Fred Cook, chairman, Golin, and director, USC Annenberg Center for Public Relations.

Additional speakers and panelists to be announced.

Underwriting Sponsorships Available

USC Lead On 2019 forum photo


FAQs

Can I pay by check?

Yes. Please contact the Center for Public Relations office at usccpr@usc.edu for payment information and to register by email.

What are my transportation/parking options for getting to and from the event?

Parking will be available at USC's Downey Way Parking Structure (entrance offu Vermont Ave.). Uber/Lyft/rideshare vehicles can bring attendees onto campus to the corner of Watt Way and Downey Way. See more information at https://visit.usc.edu/maps-directions/university-park-campus/

How can I contact the organizer with any questions?

Please contact USC Center for PR manager Ron Antonette at usccpr@usc.edu.

Can I update my registration information? Is my registration fee or ticket transferrable?

Yes. Please contact Ron Antonette at the Center for Public Relations office at usccpr@usc.edu.

Can I get a discount for sending multiple people from my department or organization?

Please contact Ron Antonette at the Center for Public Relations office at usccpr@usc.edu.




ABOUT THE USC CENTER FOR PUBLIC RELATIONS

Based at the Annenberg School in the heart of Los Angeles, the USC Center for Public Relations (CPR) is truly at the center of one of the world’s most dynamic professions. Our Mission is to connect corporations, agencies, academics and students to define the future of our industry and to develop those who will shape it. At CPR, we identify emerging issues and analyze new technologies. We examine current strategies and forecast future trends. We conduct communications training for business leaders and leadership training for communications professionals. We create meaningful partnerships between the corporate and academic worlds that engage Annenberg students in the real-world practice of public relations.

Date and Time

Location

USC Annenberg Center for Public Relations

Annenberg School for Communication

3630 Watt Way

Los Angeles, CA 90089

View Map

Refund Policy

Refunds up to 30 days before event

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