Le Grand Mag Observatory - SUMMIT

Le Grand Mag Observatory - SUMMIT

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2021 Summit discussing on the Future of Luxury organized by LeGrandMag

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A New Renaissance is about to unfold before our eyes so it’s no surprise that LeGrandMag Observatory has retained, at its core, its Italian Soul, choosing Milan as the epicenter of the entire project.

LeGrandMag Observatory was created in September 2020 to research, interpret and monitor the great changes within the luxury sector of the modern era. The desire for authenticity, transparency and consistency that have shaped the new consumer is now joined by a craving for a "human" touch, especially in such complex and uncertain times: the need to return to the essence of things, to their more pure and intrinsic meaning, devoid of any meta-structure. This new search for the Being would be meaningless if it didn’t start by the rediscovery of the cultural roots of Beauty, seen as tradition and Education. Concepts such as Uniqueness, Diversity, Inclusion must acquire a non-political yet fundamental value in achieving a single goal: the privilege of being oneself.

The Observatory focuses on the new generations: comparing Millennials and Generation Z, with particular emphasis on the latter, as it symbolizes the consumer of tomorrow. Investigating the thoughts and feelings of the new generations, understanding their way of interpreting the world in order to give them the most suitable tools to orient themselves in the world of tomorrow, is the social and cultural responsibility that the Observatory wants to embody.

Le GrandMag Observatory Luxury Summit, organized for the upcoming May 20th, 2021, was created with the aim of unveiling the results of the international research "iGen and the new Era of Luxury" and aims to be a stage for comparison between young students, academies, protagonists of luxury and visionaries who will freely reason on the topics investigated. A series of interviews and dialogues in which authors, researchers, artists, directors, entrepreneurs and young people will talk about new paths, signs and meanings of Luxury, so as to give shape to a unique, strong and global voice. All interviews will be recorded in Novembre and December 2020.

The Summit will mark the launch of the docu-movie "The new Era of Luxury", containing the interviews and dialogues collected.

As one of our leading protagonists, we would like to schedule our 15-minute- interview in the incoming three weeks, either live or virtual. The topics of the interview will be previously discussed, together with the possibile use of some corporate material ( company videos and images ) to edit recording.

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