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LaunchStar Public Workshop

The AIM Institute

Thursday, April 6, 2017 from 8:30 AM to 4:30 PM (EDT)

LaunchStar Public Workshop

Ticket Information

Ticket Type Remaining Sales End Price Fee Quantity
LaunchStar Public Workshop
This ticket is for one attendee at the LaunchStar Public Workshop and includes breakfast, lunch and snacks as well as all course materials. Lodging and transportation are the responsibility of the attendee.
If you wish to be INVOICED, please select "Pay by invoice" on the next page under "Payment Method".
A $300 "early bird" discount is available until February 20 by using the discount code AIM300. A $150 discount is available until March 1 by using the discount code AIM150.
3 Tickets 3d 29m $1,495.00 $0.00

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Event Details

LaunchStar Public Workshop

Georgia Tech Global Learning Center, Atlanta GA

Since 2009, the only way a company could apply LaunchStar® B2B product launch methodology was by hosting an in-house workshop. Now you can attend a public workshop taught by The AIM Institute’s founder, Dan Adams, and The AIM Institute staff.

Note: This workshop occurs immediately after a 2-day New Product Blueprinting workshop in the same .

Schedule: 1 day, April 6, 2017. The day begins with a continental breakfast, 7:45-8:30am. The course runs 8:30am-4:30pm.

Location: The workshop will be held at the Georgia Tech Global Learning Center in Technology Square – the heart of Midtown Atlanta’s thriving retail neighborhood – we’re only moments from the city’s best restaurants, coolest shops and most fascinating attractions. Visit the High Museum of Art, the Fox Theatre, explore the Georgia Aquarium or stroll through Midtown Atlanta. 

What you’ll learn: You’ll learn all you need to plan dynamic B2B product launches… and capture your plans in up to 5 key LaunchStar software-generated reports: Launch Plan, Prospect Profile, Message Brief, Media Guide, and Launch Results. For more on the course content, please see LaunchStar Public Workshop.

What you’ll take home: You’ll receive everything that in-house client workshop learners receive:

  • One-year license for cloud-enabled LaunchStar 3.0
  • One-year access to 7 e-learning modules
  • LaunchStar log (with classroom slides)

Workshop location at Georgia Tech Global Learning Center

Attire: Business casual: Consider a light sweater or jacket for your comfort.

Fee: $1495. Includes all program materials, continental breakfasts, lunch and light snacks.

Early Bird Discount: A $300 "early bird" discount is available until March 1st by using the discount code AIM300. 

Cancellation: Full refund if cancelled by February 1; 50% refund if cancelled between February 1 and March 1. After March 1, workshop fees cannot be refunded but a) your fees can be applied to a future workshop (public or in-house), or b) you may substitute another attendee from your company.

Next Steps: 1) Use the Order Now button at the top to register for this workshop. 2) Book your sleeping room. A limited block of rooms has been set aside at the Georgia Tech Hotel, which is conveniently adjacent to the Global Learning Center, providing a covered walkway access on the second floor and a shared covered parking deck. Use The AIM Institute Public Workshop Group reservations link with a discounted rate of $189 per night. (the link is below).

The Georgia Tech Hotel

Hotel Reservations: Click here to book your reservations for The AIM Institute Public Workshop Group (the booking deadline is March 4, 2017). Guests can also access The AIM Institute Public Workshop 2017 reservations link by logging on to Georgia Tech's website (, clicking on the “Group Booking Code” at the top of the page and entering the group password – “aim2017” lower-case letters only.

Information: For more information on the course, visit our website: LaunchStar Public Workshop. For logistics details, contact For other questions, visit or contact

Special Offer for You and Your Colleagues: Consider coming two days earlier for the Blueprinting front-end of B2B innovation workshop on April 4-5 at the discounted price of $1,995, or if you have a colleague focused on new product development, share this opportunity with them. After you register, you'll receive an email with a special multi-workshop discount code in it (available to both you and your colleagues) to use when registering. (Your colleagues do not need to attend both workshops to take advantage of the savings!)

Have questions about LaunchStar Public Workshop? Contact The AIM Institute

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When & Where

Georgia Tech Global Learning Center
84 5th St. NW
Atlanta, GA 30308-1031

Thursday, April 6, 2017 from 8:30 AM to 4:30 PM (EDT)

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The AIM Institute

At The Advanced Innovation and Marketing Institute, known as The AIM Institute, our mission is to help B2B companies excel by creating products and services that their customers will love, competitors respect and stockholders applaud. Our approach is found at the intersection of leading innovation science and practical, proven methods. B2B companies can expect sustainable growth when they plug into The AIM Institute. They will find a pragmatic approach built within a system of software, consulting, training and mentoring.

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