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A workshop from The AIM Institute

LaunchStar Open Workshop in Atlanta

The AIM Institute

Thursday, April 2, 2020 from 8:00 AM to 4:00 PM (EDT)

LaunchStar Open Workshop in Atlanta

Ticket Information

Ticket Type Remaining Price    
LaunchStar Open Workshop
Sales End Apr 1, 2020

This ticket is for one attendee at the LaunchStar Open Workshop and includes breakfast, lunch and snacks as well as all course materials. Lodging and transportation are the responsibility of the attendee.

To view available "early bird" discounts (available up to 30 days before event), select arrow next to ticket price above.

If you have been given a special promo code, please enter it by selecting "Enter promo code." From your computer, this link is found above the green Order Now button (be sure you select "Apply" before clicking the green Order Now button). From a mobile device, this link is found at the top of the page after clicking the green Tickets button.

15 Tickets from $1,345.00
Full price
15 Tickets $1,495.00 +$0.00 Fee
Early Bird Discount - 150 OFF
Offer Ends March 2, 2020 11:45 PM
15 Tickets $1,345.00 +$0.00 Fee

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Event Details

LaunchStar Open Workshop

Georgia Tech Global Learning Center, Atlanta GASince 2009, the only way a company could apply LaunchStar® B2B product launch methodology was by hosting an in-house workshop. Now you can attend a open workshop taught by The AIM Institute’s founder, Dan Adams, and The AIM Institute staff.

Note: This workshop occurs immediately after a 2-day New Product Blueprinting workshop in the same location.

Schedule: 1 day, April 2, 2020. The day begins with a continental breakfast, 7:30-8:00am. The course runs 8:00am-4:00pm.

Location: The workshop will be held at the Georgia Tech Global Learning Center in Technology Square – the heart of Midtown Atlanta’s thriving retail neighborhood – we’re only moments from the city’s best restaurants, coolest shops and most fascinating attractions. Visit the High Museum of Art, the Fox Theatre, explore the Georgia Aquarium or stroll through Midtown Atlanta. 

What you’ll learn: You’ll learn all you need to plan dynamic B2B product launches… and capture your plans in up to 5 key LaunchStar software-generated reports: Launch Plan, Prospect Profile, Message Brief, Media Guide, and Launch Results. For more on the course content, please see LaunchStar Open Workshop.

What you’ll take home: You’ll receive everything that in-house client workshop learners receive:

  • One-year license for cloud-enabled LaunchStar 3.0
  • One-year access to 7 e-learning modules
  • LaunchStar log (with classroom slides)

Workshop location at Georgia Tech Global Learning CenterAttire: Business casual: Consider a light sweater or jacket for your comfort.

Fee: $1495. Includes all program materials, continental breakfasts, lunch and light snacks.

Early Bird Discounts: A $300 "super early bird" discount is available until 60 days prior to the workshop and a $150 “regular early bird” discount is available until 30 days prior to the workshop.

Next Steps: 1) Use the Order Now button at the top to register for this workshop. 2) Book your sleeping room. We recommend the Georgia Tech Hotel, which is conveniently adjacent to the Global Learning Center, providing a covered walkway access on the second floor and a shared covered parking deck.

The Georgia Tech HotelHotel Reservations: Several hotels are available in the area. Clients usually choose to stay at one of the following hotels:

Information: For more information on the course, visit our website: LaunchStar Open Workshop. For logistics details, contact For other questions, visit or contact

Special Offer for You and Your Colleagues: Consider coming two days earlier for the Blueprinting front-end of B2B innovation workshop on March 31 - April 1, 2020 at a specially discounted price, or if you have a colleague focused on new product development, share this opportunity with them. After you register, contact us to receive the discount code (available to both you and your colleagues) to use when registering (this offer cannot be combined with any other offers). Your colleagues do not need to attend both workshops to take advantage of the savings!

Terms & Conditions:

  • Full refund will be permitted if AIM is notified in writing by attendee of cancellation at least 60 days prior to the event. A 50% refund will be given if notified at least 30 days prior to the event. No refunds will be given if cancelled within 30 days of event, but a) your fees can be applied to a future workshop (open or in-house), or b) you may substitute another attendee from your company.
  • Payment in full is required prior to course participation. Registration is not considered complete until payment has been received.
  • AIM reserves the right to cancel this course in the event of low enrollment. Should a course be cancelled due to low enrollment, all registration fees will be refunded. However, AIM is not responsible for any additional expenses incurred (ex. airfare and/or accommodations), and will not reimburse any additional expenses.
  • Only one coupon code can be used per person per workshop. Coupon codes cannot be combined with any other codes or discounts.
  • By submitting your information, you agree to receive electronic communications from AIM. You may unsubscribe at any time.
  • Terms and conditions apply to all participants.
  • By placing order, you agree to these terms and conditions.
Have questions about LaunchStar Open Workshop in Atlanta? Contact The AIM Institute

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When & Where

Georgia Tech Global Learning Center
84 5th St. NW
Atlanta, GA 30308-1031

Thursday, April 2, 2020 from 8:00 AM to 4:00 PM (EDT)

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The AIM Institute

At The Advanced Innovation and Marketing Institute, known as The AIM Institute, our mission is to help B2B companies excel by creating products and services that their customers will love, competitors respect and stockholders applaud. Our approach is found at the intersection of leading innovation science and practical, proven methods. B2B companies can expect sustainable growth when they plug into The AIM Institute. They will find a pragmatic approach built within a system of software, consulting, training and mentoring.

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