Launching Your Product in the New Reality of Retail
Event Information
Description
Planning and executing your product launch is critical to thrive--or even just survive--the crazy new environment of retail. Customer engagement, pricing, packaging, and the order in which you approach each channel--everything matters. Things are changing fast online and offline, and it's hard to keep up with the trends.
You will hear war stories and hard-earned tips from serial entrepreneur Courtney Nichols Gould, CEO of Smarty Pants Vitamins, followed by an "unpanel" discussion with the audience and special guests, who include:
- Liz Heller, Partner, memBrain, LLC
- Ann Lawrence, Global Co-Chair, Retail, DLA Piper
- Lauren Gropper, Founder/CEO, Repurpose Compostables
- Carly McGinnis, General Manager, Exploding Kittens
- Rachel Rutherford, Chief Product Officer, Seedling
- Kate McAndrew, BOLT Venture Capital
Agenda:
- 6:30 - Check-in and refreshments
- 6:50 - Talk and Q&A
- 7:20 - "Un-Panel" discussion
- 8:00 - Networking
- 8:30 - Adjourn
Early bird tickets $10 off. No refunds.
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A big thank you to our event sponsors! Visit them here:
Califia Farms, Happily, Los Angeles Cleantech Incubator
Promotional partners: CMTC, Art Center College of Design, Expert DOJO, LACI, Maker City LA, Future of Hardware meetup, toolbox.la, and Advanced Prototyping Center
About Courtney Nichols-Gould
Courtney Nichols Gould is the Co-Founder/Co-CEO of SmartyPants Vitamins, the leading maker of premium gummy vitamins with a commitment to bring more health to more people every day. Since launching in 2010, SmartyPants has led the industry in making ingredient choices focused on quality and transparency and wrapping them in a delicious gummy. The company's products are top ranked on Amazon and sold everywhere from Whole Foods and Target to Costco and beyond. Previously the founding COO of FlyClear, and a senior executive at tech/media companies, Courtney became obsessed with making a real thing in the real world to help real people, and she is honored to have the chance to do just that.
Organizer MAKE IT IN LA
Organizer of Launching Your Product in the New Reality of Retail
MAKE IT IN LA is a community of creators turning passions into products in Los Angeles. A 501(c)(3) non-profit spun out of Los Angeles Mayor Garcetti’s office, we were founded in 2016 with the belief that manufacturing is a critical part of the local economy, and that building connectivity within the entrepreneurial ecosystem will lead to economic growth, better jobs, and more innovation. Through community, online resources, and events such as factory tours and networking events, we make connections that celebrate and unleash the creative potential of Los Angeles.
