$30 – $50

Launch Your Fashion Line - Jan 29 & Jan 31 Seminar

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Bloomingdale's

845 Market Street

1st Floor (Mission Street entrance)

San Francisco, CA 94103

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Refund Policy

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No Refunds

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Description

Have you ever thought about launching your own fashion line? Do you have an idea for a line but don't know where to start? Join us for an information-packed two-part seminar on launching your fashion brand. We'll take you from idea to sourcing, pricing, production, marketing, and more, and give you the tools to start turning your idea into action.

Please note that the content will be specific to apparel and accessories brands. Seating will be limited to allow for attendee interaction and Q&A.

Here are the points that will be covered over the 2 days:

Jan 29 - Day One (6-8pm)

Introductions
White Space
Define Your Customer
Design Your Line & Sampling
Where Will You Manufacture
Q & A

Jan 31 - Day Two (6-8pm)

Costing Your Product
Organization & Systems
Business Plan
Sales & Marketing
Fulfillment
When to Create Your Next Line?
Q & A


AGENDA

5:30-6pm - Doors open and check-in
6:00-8:00PM - Seminar & Q&A

WORKSHOP INSTRUCTOR

Fran Farmer, Executive Director, Fashion Incubator SF and founder/owner of Atelier Francesca

As the Executive Director of the Fashion Incubator of San Francisco, Fran Farmer is utilizing her 30+ years experience in the textile manufacturing industry to mentor designers with the development of their fashion businesses. Starting in the apparel industry when everything was domestically manufactured has given Fran a solid foundation of what it takes to get a design from concept to final production. This solid foundation made the transition to off shore manufacturing a seamless process. Having worked with very large and very small companies has also helped in understanding the capabilities and restrictions a company encounters.

Fran also has her own clothing line, Atelier Francesca, which was started in 2014 manufacturing better women’s jackets. All production is done in the San Francisco Bay Area in small batches. Fran is working with our local contractors and knows the skill set each provides.

Fran loves sharing her knowledge with the other designer/business owners. She enjoys supporting them and contributing to our local apparel industry. She also welcomes the advancements that technology is bringing to every area of fashion. Whether it’s sales & marketing, fabric development or production, all are in a major change. The industry is in a renaissance!


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Date and Time

Location

Bloomingdale's

845 Market Street

1st Floor (Mission Street entrance)

San Francisco, CA 94103

View Map

Refund Policy

No Refunds

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