900 € – 996 €

Lauder Business School & AotA presents: Personal Branding


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Datum und Uhrzeit



Lauder Business School

Hofzeile 18-20

1190 Vienna


Karte anzeigen



Keine Rückerstattungen

Beschreibung des Events


Is this workshop for me?

If you don’t define your brand, someone else will define it for you.

Every one of us already has a personal brand, but few people take control of their brand to actively shape it to bring results and build a following for a lifetime that even stays with you no matter what the future brings.

Why invest in personal branding?

Investing in your personal brand helps you

  • to share your ideas with the world, grow your audience and your influence.

  • to position you better among other board members or stakeholders within your company.

  • to attract employees, connect with partners, clients, and a broad audience

  • establish yourself as a thought leader beyond the job you currently have

In 2019, the future of branding is personal. Personal stories, not facts and figures, resonate with people.

Learn from brand consultant and Silicon Valley expert Rebecca Vogels and international marketing strategist Bettina Wittmann how personal branding can transform your business and propel your growth.

Workshop Results: What you will get out of it

“People don't buy what you do; they buy why you do it.” - Simon Sinek

In this workshop, participants will:

  • Understand how personal branding can help build trust, attract and retain employees, and turn you into a thought leader

  • Define personal brand values, mission, and vision statement to position themselves

  • Learn how they can share their ideas on Social Media, grow their audience and understand which channels, content, and strategy work for each of them.

  • Prototype narratives (professional and personal) that resonate with their target group

  • Discover how to create “Talk Triggers” and stir a conversation online and offline

  • Learn how to build a “platform” that will be relevant for years to come and is not dependent on the position you have today


Dr. Rebecca Vogels (All of the Above), CEO, Brand Consultant, FORBES Columnist, named "Top 50 Most Powerful Women in Tech" by the California Diversity Council

Bettina Wittmann (weBOUND marketing) - International Digital Marketing Strategist, Social Branding Expert, Speaker.

Guest Speaker: Moish Raanan

Moish Raanan is an experienced growth expert with extensive IT background and founder of Insticore, a Data-Driven Marketing agency.

For this exclusive workshop, Rebecca Vogels - a renowned brand consultant and Silicon Valley expert - and Bettina Wittmann - an international digital marketing strategist and social media agency owner have teamed up. They understand what it takes to create a personal brand in 2019. With cutting-edge brand strategies and social media insights, they will not just help you grow your personal brand but transform your career.

For more information about the speakers read the organizer information below.


Who is this workshop for?

  • Corporate executives

  • Business owners

  • Employees

  • Everyone, who wants to invest in their personal brand and long-term career

What should I bring with me?

Please bring a laptop and a charged phone as well as your ID to access the building. We expect you to participate in our interactive exercises and ask you to keep your daily business to an absolute minimum.

What is the refund policy?

Unfortunately, we are unable to offer refunds at this time. However, you are able to transfer your ticket to another person. Please let us know in advance.

Do I have to bring my printed ticket to the event?

A printed version is not necessary, but please be so kind as to have your online ticket ready, when you enter the Business School.

Is my registration fee or ticket transferrable?

Unfortunately, we can not offer any refunds but in case you can not make it for whatever reason you can transfer your ticket to someone else. Please notify us in advance.

Is it ok if the name on my ticket or registration doesn't match the person who attends?

We can only accept this case if we have a written notice before the workshop starts that this person is entitled to use your ticket.

We are looking forward to welcoming you at Lauder Business School.

Feel free to share this event with colleagues and business partners.

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Datum und Uhrzeit


Lauder Business School

Hofzeile 18-20

1190 Vienna


Karte anzeigen


Keine Rückerstattungen

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