Actions and Detail Panel
Latino iConnect Atlanta
Sat, May 13, 2017, 8:00 AM – 5:00 PM EDT
For the first time in Atlanta!
Latino iConnect is a digital marketing conference and technology event for small business owners and entrepreneurs interested in learning the latest Internet marketing trends and best practices that can help them to make the most of their time and resources to unleash the power of Internet marketing tools to take the company’s marketing efforts to new heights.
Latino iConnect is also an event that fosters entrepreneurship, provide valuable business resources, promote business networking and collaboration.
8:00 am Registration/Networking
9:00 am Session #1: Love Your Brand, Set it Free (Branding in the Digital Age)
The social world has shattered the idea of a brand as something that can be controlled. Technology and social media have forever changed relationships between customers, companies and their brands. This panel session explores branding in the digital age, including how to influence brand perceptions and inspire passionate advocacy for your brand. Learn who really owns your brand, how letting go creates value and why liberated brands succeed.
10:00 am Session #2: Pinterest and Instagram for Small Business (Be remarkable, Be relevant)
PINTEREST is the combination of Pin and Interest, it is an ally to attract traffic to your Website, in business is used to publicize products and generate sales, as it is a tool to share visual content. In this workshop you will learn how to maximize the use of Pinterest and its functions, fostering your creativity with original content and learning to interact with users.
INSTAGRAM. An image speaks more than a thousand words. Instagram every day attracts more users with their filters that convert a simple photo into a professional. Learn more about the uses that this tool has for your business. Learn creative techniques to transport users through photos and videos to the heart of your company. We recommend that for this workshop you download to your mobile phone the following applications: Legend, Hyperlapse and Boomerang. We also encourage you to bring a product you want to photograph.
11:00 am Session #3: Facebook Live, Broadcast from your Granma's
Social networks give us different tools to attract users and turn them into followers, one of them is Facebook which presents us with its new service “Facebook Live” an innovative, creative and practical way to connect with your audience through live videos transmitted instantly and then posted on your wall. Learn to maximize this service and incorporate it as a strategy for the correct management of your social networks.
12:00 pm Networking / Lunch
1:00 pm Session #4: A blog with Heart, Let it beat!
Blogs reach millions of readers every day and often significantly influence their readers. To be an excellent “blogger” you have to learn to find a cause to which you can put energy and creativity to write articles that reach the heart of your client. Your blog may be integrated into your website or even just your social media. Add the most important ingredient – content. In this workshop you will learn to identify the myths that prevent you from writing and trigger the creativity.
2:00 pm Session #5: CRAFT the best Digital Marketing Plan
You have a great product or service, now what?
Developing marketing ideas for small businesses requires a nice mix of logical, business minded thinking as well as a good deal of creative thinking. Once you have a good understanding of some of the business concepts, you’ll be able to apply your best creative efforts toward developing some creative marketing ideas for your craft business.
In this workshop you will immerse yourself in the essence of marketing and learn how to analyze and execute in order to retain potential customers.
3:00 pm Conferencia Potencializa el lider que hay en ti. En Español
4:30 pm Book signing, raffles, etc