Free

LAS training: International Market Development

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Creative Scotland

2-4 Waterloo Place

Edinburgh

EH1 3EG

United Kingdom

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Event description

Description

LAS is pleased to offer an overview on International Market Development, which is available to members of Literature Alliance Scotland only.

This 60-minute session will serve as an introduction to the four pillars of marketing and how to adjust them for an international audience.

It will also include an overview of

  • customer profiling
  • identifying your target market
  • identifying the key drivers in the international marketplace

There will be time for questions at the end.


Itinerary

2.30pm - Refreshments and informal networking

3.00pm - Training session

4.00pm - Close


Trainer

KT Finegan is based in Glasgow and is a specialist in international business development, having spent over 20 years working with organisations on research, strategic market entry and product enhancement for international markets. She is a business consultant and coach, lectures on international marketing, and teaches writing development.


FAQs

How much is it?

The session is free of charge as part of your membership of LAS.


Where is it held?

Creative Scotland is kindly hosting the training in their Board Room at Waverley Gate, 2-4 Waterloo Place, Edinburgh. Please report to reception on arrival.


What should I bring to the training?

You don't need to bring anything, however, a pen and paper may be handy for notes.


What refreshments are served at the training?

Tea and coffee will be available from 2.30pm until the training starts at 3pm.

How can I contact the organiser with any questions?

Email Jenny on admin@literaturealliancescotland.co.uk


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Date and Time

Location

Creative Scotland

2-4 Waterloo Place

Edinburgh

EH1 3EG

United Kingdom

View Map

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