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Land Trust Roundtable: Communications and Messaging Framework

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Maryland Environmental Trust

100 Community Place, 1st Floor

Crownsville, MD 21032

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Join Maryland Environmental Trust for the next Land Trust Roundtable on Friday, January 25




The Chesapeake Conservation Partnership (CCP) contracted with Spitfire Strategies, a national communications company working with nonprofits and foundations, to develop a Communications and Messaging Framework that will unify messaging about the values of land conservation for all partners while allowing for tailored messaging for various stakeholders around the Bay Region.

Spitfire constructed a Research Report on the existing messaging by land conservation partners around the region and this report set the stage for the crafting of a draft Messaging Framework. Both these documents have been reviewed by an ad hoc work group of partner communications professionals, the CCP Steering Committee, and at the annual meetings of the CCP and the Appalachian Trail Conservancy in the fall and early winter respectively of 2018.

The next task in Spitfire's contract is to conduct training sessions for the land conservation community in each of the states of Pennsylvania, Maryland and Virginia.

The first one will take place in Maryland on January 25. Spitfire will review the research report and messaging framework and then use a draft " tool box' of various techniques for using the messaging framework in hands on exercises with those in attendance.

We believe this session will be informative, entertaining and help the land conservation community in Maryland to unify it’s messaging and tailor it to distinct stakeholder groups.



Please RSVP by 12:00pm on Mon., January 21, 2019

Seating is limited. Lunch provided by Maryland Environmental Trust.

There is no cost to attend this Roundtable, however, registration is required.


For additional infromation about Maryland Environmental Trust events please visit their webpage or contact Michelle Grafton, Land Trust Coordinator, at 410.697.9530 for more information.

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Maryland Environmental Trust

100 Community Place, 1st Floor

Crownsville, MD 21032

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