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Los Angeles City Hall, South Lawn

200 North Spring Street

Los Angeles, CA 90012

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About this Event

Mayor Eric Garcetti’s Office of Economic Development invites you to attend a celebration of LA Women’s Entrepreneurship Day 2019.

"Together We Rise"

In recognition of the significant impact women business owners have made on the Los Angeles economy and quality of life despite significant obstacles, Mayor Eric Garcetti and the Los Angeles City Council declared November 19 to be Women's Entrepreneurship Day in Los Angeles. The goal of the LA WED Celebration is to inspire, empower, and catalyze diverse, yet like-minded individuals, agencies, and organizations to help women-owned businesses realize their full potential in Los Angeles and throughout the world. All are welcomed to join in the celebration and partake of the resources available.

The LA WED Celebration will include remarks from successful and emerging local women entrepreneurs, a business development resource expo, and networking opportunities with various influential public and private officials and representatives.

9:00 am - 10:00 am: Registration

Arrive early to secure your spot, review program handouts, complete your business assessment, and mingle with other guests

10:00 am – 11:00 am: Speakers

Welcome remarks by Mayor Eric Garcetti following by remarks from founders of a variety of companies who will share their stories of challenges and victories on their pathway to successful business ownership

11: 00 am - 12:00 pm: Breakout Session - "Mindset Mastery" Panel

What does it mean to have a business mindset? How do you develop a business mindset? How does one maintain a business mindset despite pitfalls and obstacles? This panel discusses the set of skills, attitudes and behaviors that entrepreneurs need to succeed.

12:00 pm – 12:15 am: SpeakersRemarks by Sonya Blake, Director of Community Business, and from founders of emerging entrepreneurs on their way to building successful businesses.

12:15 pm - 1:00 pm: Micro-Workshops about Micro-Finance and Small Business Lending @ the FOUND/LA booth

Come learn everything you need to know about financing in just 10 minutes!

12:15 pm -12:25 pm: What you need to prepare for a strong loan application.

12:30 pm -12:40 pm: What you should know about your lending options.

12:45 pm -12:55 pm: What you should know about predatory lending and your borrower rights.

1:00 pm - 2:00 pm: Breakout Session - "Creating Your Wealth Cycle" Panel

This panel focuses on business and financing strategies to grow your business and build wealth. Learn innovative and transformative approaches to wealth management. Discover means of boosting profitability, increasing valuation, and planning the growth of your business.

12:00 pm - 2:00 pm: Resource Expo

Approximately 50+ exhibitors with information, resources, and contacts to help you take your business to the next level (weather permitting). Please see below FAQs for exhibitor information.

11:00 am - 2:00 pm: Marketing Quick Pitch

Check in early and sign up for a 15-minute "Quick Pitch" consultation with a marketing expert. Come ready to share your 60-second elevator pitch and your biggest marketing challenge or opportunity and receive advice. Limited space available.


LA WED Celebration Speakers:

Mayor Eric Garcetti, Mayor of Los Angeles (schedule permitting)

Katie Chin, Founder, Wok Star Inc. and Women's Entrepreneurship Day Los Angeles Ambassador

Areva Martin, Martin & Martin and Special Needs Network (Keynote)

Sonja Rasula, Unique Markets

Laura McHolm, NorthStar Moving Company

Fanny Véliz Grande, Avenida Productions

Lily Chehrazi Barrett, Together California


Mindset Panel

Moderator: Ruth Klein, Brand Strategist and Productivity Coach

Hazel Ortega, Author of From Bounced Checks to Private Jets, The Mastery of Miracles”

Audrey Bellis, StartUp DTLA and #WorthyWomen

Dr. Yasmin Davidds, Negotiation Specialist, Author and Coach

Micaela Passeri, Emotional Intelligence Expert

Wealth Panel

Moderator: Jameela Jackson, Startup Grind

Heather Ellison, OneWest Bank

Vanessa Torres, Chase Bank

Deborah Valenzuela, Union Banc Investment Services

Iosefa Alofaituli, Opportunity Fund

Monick Halm, Real Estate Investor Goddesses

This event is not to be missed. Register now!

By registering for this event you agree that the Los Angeles Mayor's Office and our partners, Found/LA, OneWest Bank, and Opportunity Fund, may send you future communications through email.


Is there a charge for this event?

There is no charge for this event, however registration is strongly encouraged to ensure availability of business resource materials reserved for registered attendees.

Whom do I have to thank for this event?

LA WED is produced by the Mayor's Office of Community Business in partnership with WED | Women's Entrepreneurship Day, with support from FOUND/LA, the Wurwand Foundation's initiative to support local entrepreneurs, OneWest Bank, and Opportunity Fund.

Special thanks to our Planning Committee: Black Women's Network, The Entrepreneur Organization, LA Commission on the Status of Women, National Association of Women Business Owners-LA, National Association of Women in Construction, National Latino Business Women Association, Small Business Majority, Women's Collaborative Mentoring Program, Canterbury Business Center, Citrus Studios, Information Exchange Resource Group, Union Bank, and Chase Bank.

Is exhibit space available?

To maintain a non-commercial, robustly educational environment, exhibitors at this event are by invitation only. Space is reserved for government agencies, procurement and contracting decision-makers, lenders, providers of free to low-cost technical assistance, relevant nonprofits, and outreach partners. The exhibit area is now full. If your organization meets the above criteria and you'd like to register for our waitlist, please email with the name, email address and phone number of your contact person and we will alert you if a table becomes available. Even if you are not able to participate as an exhibitor, we hope you will attend the program and benefit from the unparalleled networking this event affords.

Where might I find parking?

Here are three parking options for your consideration close to City Hall (please be aware that availability and price may change without notice):

The L.A. Mall $16.00 (Early Bird in by 8 am $8.50)

Between E Temple St and Los Angeles St

225 N Los Angeles St, Los Angeles, CA 90012

Aiso Street Garage (Lot 763) Max $14.00 (approx. 8 minute walk)

1 Hour $1.00, 2 Hours $2.00, 3 Hours $3.00

Between E Temple St and Judge John Aiso St

101 N Judge John Aiso St, Los Angeles, CA 90012

City of Los Angeles Lot 2 $8.00 (approx. 7 minute walk) 6am - 3:30pm

Between E Temple St and N. Los Angeles St

352 E Temple St, Los Angeles, CA 90012

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Los Angeles City Hall, South Lawn

200 North Spring Street

Los Angeles, CA 90012

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