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LA Web Professionals Group - SEO Keyword Selection & Strategy...and how it affects your overall online success
When and where
Date and time
Location
Results Driven Marketing 1639 11th Street Santa Monica, CA 90404
Map and directions
How to get there
Refund Policy
Description
LA Web Professionals Group
SEO Keyword Selection & Strategy
...and how it affects your overall online success
Sunday June 23, 2013 - 11:00 AM - 1:55 PM
NEW LOCATION: Results Driven Marketing
1639 11th Street, Santa Monica CA 90404
FREE PARKING::REFRESHMENTS::NETWORKING::DOOR PRIZES
ONLY 25 SPOTS AVAILABLE, REGISTER NOW BEFORE WE ARE FULL!!!
11:00 AM - Doors Open - Registration (Please don't arrive before 11:00 AM!!!)
11:30 AM - SEO Keyword Selection & Strategy - Part 1
12:30 PM - Networking Break / Tweetup @lawebprosgroup and Light Refreshments
12:50 PM - Prize Drawing
12:55 PM - SEO Keyword Selection & Strategy - Part 2
1:55 PM - Meeting End
...and how it affects your overall online success
1) Definitions and Assessment of Audience Knowledge Level
- Quantcast (to determine demographics)
- Google Ad Planner (to determine demographics)
- Google Analytics (to determine most popular geographics)
- Organization in Excel
- Competitor Keyword Sniffing
- Google Searches
- Google's Keyword Tool
- Spyfu / SEMRush
- 'Review' related
- 'Scam', 'Ripoff' related
- Names of your competitors
- Your own brand name
Speaker Bio: John Crestani
John is a Partner and the Director of Paid Search at Results Driven Marketing. After managing seven-figure monthly ad spends, providing results to countless clients, training over a dozen account managers, John has proven his skills, talent, and expertise in PPC marketing.
At Results Driven Marketing, John manages and overlooks all PPC campaigns. Everyday, he makes sure that all clients' paid search campaigns are improving on crucial metrics and meeting campaign goals.
During his free time, John loves riding his motorcycle, trail-running, and collecting exotic beers.
Please register early, space is very limited to only 25 people for this event and will fill up fast.
If you still want to attend without registering ahead and space permits, it will be $15 at the Door and includes 1 door prize ticket.
Register Here: http://lawpg-seo-june2013.eventbrite.com
Please feel free to invite as many friends as you want.
Parking Info: Free Parking is available behind the buiding at Results Driven Marketing
A meetup event of the LA Web Professionals Group and Los Angeles Web Design company DK Interactive Design