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12:55 PM - SEO Keyword Selection & Strategy - Part 2
1:55 PM - Meeting End
SEO Keyword Selection & Strategy
...and how it affects your overall online success
1) Definitions and Assessment of Audience Knowledge Level
2) Determining Your Customers and Site Goals
I will make sure the audience is able to lay out exactly who their target prospect is, are they located in a certain geographic area? Also, knowing our goals will be important to figure out how competitive of keywords we want to go for.
Quantcast (to determine demographics)
Google Ad Planner (to determine demographics)
Google Analytics (to determine most popular geographics)
3) Traffic-based Approach
An explanation of how SEO should be focused around words that receive traffic in your market. A quick overview of Googles Keyword Tool
4) Keyword Selection Tactics
Organization in Excel
Competitor Keyword Sniffing
Google Searches
Google's Keyword Tool
Spyfu / SEMRush
5) The Most Important Factor - INTENT
An explanation of what keyword 'intent' is, and how it is the most important factor in your keyword selection strategy. eCommerce case study or live audience demo to help drive the point home
6) High Intent Keyword Hacks
'Review' related
'Scam', 'Ripoff' related
Names of your competitors
Your own brand name
7) Keyword Selection as it Relates to PPC
A brief explanation how it is exactly the same research process for PPC for those that ever want to dabble in that field
8) Live Audience Examples
To help drill down the knowledge, live audience demonstrations will be done to drive home the points we went over.
9) Q & A
Open forum for questions and answers if time permits
Speaker Bio: John Crestani
John is a Partner and the Director of Paid Search at Results Driven Marketing. After managing seven-figure monthly ad spends, providing results to countless clients, training over a dozen account managers, John has proven his skills, talent, and expertise in PPC marketing.
At Results Driven Marketing, John manages and overlooks all PPC campaigns. Everyday, he makes sure that all clients' paid search campaigns are improving on crucial metrics and meeting campaign goals.
During his free time, John loves riding his motorcycle, trail-running, and collecting exotic beers.
Please register early, space is very limited to only 25 people for this event and will fill up fast. If you still want to attend without registering ahead and space permits, it will be $15 at the Door and includes 1 door prize ticket.
Have questions about LA Web Professionals Group - SEO Keyword Selection & Strategy...and how it affects your overall online success?
Contact LA Web Professionals Group
When & Where
Results Driven Marketing
1639 11th Street
Santa Monica,
CA 90404
Sunday, June 23, 2013 from 11:00 AM to 1:55 PM (PDT)
As one of the largest Adobe User Groups in the country, the Los Angeles Web Professionals Group (LAWPG) attracts world-renowned speakers and a dynamic group of business, marketing and creative professionals. Every month, we meet, network and learn from LA’s hottest web designers and Internet marketing experts. Join our Facebook Group or sign up for our mailing list and join us for monthly presentations on web design, marketing and the latest internet trends.
Los Angeles and Beverly Hills web design and Internet marketing firm, DK Interactive Design can serve your creative and marketing needs. We provide expert services in Web Design, Mobile Web Design, Search Engine Optimization, Social Media Marketing, Internet Marketing, Branding, and Graphic Design. We also offer our expert IT Services in Mac, iPad and iPhone consulting and Computer Training.
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