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L2 Social Graph: China

Friday, October 14, 2011 from 8:30 AM to 1:00 PM (HKT)

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Ticket Type Sales End Price Fee
Professionals Ended €1,500.00 €9.95

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Event Details

L2's inaugural event in China will probe the underpinnings, platforms, and best practices of social media in China.

Year upon year of double-digit economic growthand urbanization has armed tens of millions of Chinese consumers with increasing disposable income and a voracious appetite for luxury goods. In 2009, China surpassed the United States as the world's second-largest luxury market, trailing only Japan. However, while several prestige brands have been operating in China for almost 20 years, most are still trying to determine how to best tap this enormous but complex opportunity.

The social media landscape in China is dramatically different from other markets. Industry leaders like Facebook, Google, YouTube, and Twitter are non-factors in the market, requiring even the most digitally adept brands to fundamentally adapt their social media strategies to local platforms like Baidu, Youku, Sina Weibo, and RenRen.

The L2 China Clinic will provide a framework for thinking about the overall opportunity in China for prestige brands and will explore the key digital players and strategies that lead to success, as well as findings from L2's just-published Prestige 100®: China IQreport.


This Clinic will bring together thought leaders from academia and industry, who will contextualize China's unique social media landscape and the opportunity for luxury brands.

Content will focus on best practices and emerging trends, culled from L2's industry-leading research in China, as well as first-hand expertise from Internet platform operators and social media professionals "on the ground" in China.


Content is curated for an audience of global prestige brand executives and digital marketers. Attendance is by invitation only, and priority is given to L2 member brands, brands, and students/academics.


Payment options include wire transfer or cash at the event.



The Four Seasons is offering a special rate to L2 Forum attendees. To learn more about this offer, click here.





speakers  Full list of speakers to be announced


Scott Galloway


| L2


Scott is the founder of L2, a think tank for digital innovation, and Clinical Professor of Marketing at the NYU Stern School of Business where he teaches brand strategy and digital marketing. Scott is also the founder of Firebrand Partners, an operational activist firm that has invested over $1 billion in U.S. consumer and media companies.

In 1997, he founded Red Envelope, an Internet-based consumer gift retailer (2007 revs, $100mm). In 1992, Scott founded Prophet, a brand strategy consultancy that employs over 250 professionals in the United States, Europe and Asia. Scott was elected to the World Economic Forum’s “Global Leaders of Tomorrow,” which recognizes 100 individuals under age 40 “whose accomplishments have had impact on a global level.” Scott has served on the board of directors of Eddie Bauer, The New York Times Company, Gateway Computer, and Berkeley’s Haas School of Business.

Doug Guthrie


DOUG GUTHRIE  Dean | The George Washington University School of Business


An expert in the fields of management, economic reform in China leadership, and corporate governance, Doug is the Dean of The George Washington University School of Business. Previously, he served as Professor of Management at the NYU Stern School of Business.

Doug has been a trusted adviser of both multinationals and local Chinese companies and a student of China for some 25 years. He is the author of Dragon in a Three-Piece Suit: The Emergence of Capitalism in China, China and Globalization: The Social, Economic and Political Transformation of Chinese Society, and Social Connections in China: Institutions, Culture, and the Changing Nature of Guanxi. He is currently writing China’s Radical Transformation: Economic Reform, Global Integration, and Political Change in the World’s Largest Nation, which is an in-depth look at how China’s government-driven form of capitalism has successfully overcome traditional theories of development and helped China become the economic and political juggernaut it is today. In addition to NYU Stern, Doug has also taught at Harvard Business School, INSEAD, and the graduate schools of business at Stanford University, Columbia University, and Emory University. He received his B.A. in Chinese Literature from the University of Chicago and a Ph.D. in Organizational Sociology from the UC Berkeley.


Jan Stael Von Holstein



CrystalCG Chair Professor | The College of Design&Innovation, (D&I) Tongji University;  Director | The Shanghai International Master Training Centre for Creative Industry (SIMTEC);  Chairman | The Network with a Silver Lining

Jan Staël von Holstein is the founder and Chairman of the Network with a Silver Lining, with particular focus on helping companies creating brands in and out of China. He was a founding member of Unimark International in the USA, and played a leading role in establishing Landor Associates and WPP/Enterprise IG in Europe. Has covered almost every industrial sector, working on complex brand and corporate identity project’s, throughout Europe and the USA, including such companies as Ford, Renault, Daimler Chrysler, VISA, Shell, Elf, Occidental Oil, Accor Hotels, Banco de Santander, SAS, Alcatel, Valeo, Frontline Shipping and the Richemont group. He is a regular speaker on brand issues and design development at conferences and educational institutions, and speaks eight languages.

He runs a regular course at D&I in Shanghai, and is a course professor at The Design Management Research Institue at Tsinghua and at The Central Academy of Fine Arts (CAFA) in Beijing.


Zhou Hongyi


ZHOU HONGYI 周鸿祎  Board Chairman & CEO | Qihoo 360 Technology  

Zhou Hongyi is Chairman of the Board and CEO of Qihoo 360 Technology, an NYSE listed company. He is also the CEO at 3721 Network Software Co (3721 NSC) and previously was the President at the company. He is the President at Yahoo Koubei. Mr. Zhou oversee Yahoo! China's Engineering, Search/Keyword Search, Communications Products and Services, Online Media Sales and Performance Marketing, and Mobile operations. He was a General Manger, China operations at Yahoo! Inc. since March 22, 2004. He joined 3721 on September 1, 2005. Mr. Zhou was a Partner at IDG Technology Venture Investment. He is the Chairman of Beijing Sanji Wuxian Internet Technology Co.




Sam Flemming

SAM FLEMMING  Founder & Chairman | CIC

Sam is founder and chairman of CIC, the first and foremost provider of social business intelligence in China. Sam has been an important figure in China’s digital (r)evolution for over 14 years, starting with, the first online payment platform in China.

Since founding CIC in 2004, he has steered the company into position as both thought and market leader in Chinese social media. Utilizing patent pending technology and over 100 staff, CIC’s tools and professional services have been helping businesses such as L’Oréal, Pepsi, and Nike convert the ‘chatter’ from the world’s largest, most active, complex, and fragmented digital market into business intelligence for more impactful communications and superior business performance.

Sam is regularly quoted on topics related to Chinese digital culture, social media, and the Internet by worldwide media sources including Businessweek, The Wall Street Journal, and Bloomberg TV. He is also a frequent speaker at events such as Open Web Asia, The Economist’s Branding Roundtable, TEDx, SXSW, and Ad Tech. Additionally, Sam hosts the Interactive China series on iTV Asia and is a frequent contributor to Ad Age China. Considered the pioneer of social media in China, Sam’s blog is regarded as a “must read” source for timely information on IWOM, PR, and Internet marketing in China.




Maureen Mullen

MAUREEN MULLEN  Research & Advisory Lead | L2


Maureen leads L2’s research and advisory group and has benchmarked and/or developed digital and social media initiatives for over 300 prestige brands. She began her career at Triage Consulting Group in San Francisco. At Triage, she led several managed care payment review and payment benchmarking projects for hospitals including UCLA Medical Center, UCSF, and HCA. She has gone on to lead research and consulting efforts focused on digital media, private banking, M&A, insurance industry risk management, and renewable energy economics for professional firms and academics. Maureen has a B.A. in Human Biology from Stanford University and an M.B.A. from NYU Stern.

Yi Rangyue

YI RANGYUE  Vice President |


Mr. Yi currently is in charge of departments of Strategy Investment, Strategy Research, Government Affairs, Business Development.

Before joining, Mr.Yi had been worked in Huawei for many years. During the period, he worked as senior system engineer in intelligent network , lead or participated in many national backbone network engineering; served as senior marketing director who managed important national markets which annual sales was over billions of dollars.

He has traveled to England, France, Switzerland, South Korea, Singapore, Pakistan and other countries to participate or support global cooperation projects and cross-border M & A projects, and was invited to be as a member or representative to participate in various international conferences and summit forums.

Li Shanyou

LI SHANYOU 李善友  Founder |;  Executive Director, Center of Entrepreneurship & Investment | China European International Business School


Li Shanyou, Kevin served as the Chief Executive Officer of Ku6 Media Co. Ltd. (formerly Hurray! Holding Co. Ltd.), an affiliate of Shanda Interactive Entertainment Ltd. from August 2010 to March 14, 2011. Mr. Li is the Founder of Ku6 Holding Ltd. and serves as its Chief Executive Officer. He served as a Consultant of Inc., from July 30, 2006 to July 30, 2007 and also served as its Senior Vice President until July 30, 2006. From 2000 to 2006, Mr. Li served in various senior management positions with Prior to that, he worked for Motorola, Alcoa Group and Bausch & Lomb. He served as a Director of Ku6 Media Co., Ltd. from January 19, 2010 to July 18, 2011. Mr. Li holds a Bachelor's degree in Mathematics from Nankai University and an EMBA from China Europe International Business School.


Chen Tong

CHEN TONG 陈彤  Executive Vice President & Chief Editor | SINA Corporation


Chen Tong has served as Executive Vice President and Chief Editor at SINA Corporation since February 2007. In 1997, Mr. Chen took part in the founding of, a division of Beijing Stone Rich Sight Information Technology Co., Ltd. (currently known as Beijing SINA Information Technology Co. Ltd.), one of SINA’s subsidiaries, and he formally joined SINA Corporation in March 1998.

Mr. Chen holds an M.B.A. from China-Europe International Business School, an M.A. in Journalism from Renmin University of China, an M.A. in Communications from Beijing Institute of Technology and a B.S. in electronic engineering from Beijing University of Technology.

Have questions about L2 Social Graph: China? Contact the organizer

When & Where

Sinopec Auditorium (Shihua Ting)
699 Hongfeng Road
Pudong Xinqu

Friday, October 14, 2011 from 8:30 AM to 1:00 PM (HKT)

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